Growth & Revenue Marketing Director
External
Signalandstrand · El Segundo, CAPrepare for this interview
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About the role
Signal & Strand is partnering with a leading global consumer technology company to appoint a Director of Growth & Revenue Marketing. This role is responsible for driving measurable demand, revenue growth, and customer lifetime value across a complex digital ecosystem. This leader will own the full-funnel growth engine, spanning performance marketing, direct-to-consumer growth, CRM and lifecycle marketing, marketplaces, and conversion optimization. Operating at the intersection of data, creativity, and commercial strategy, this role will scale efficient growth while maintaining strong alignment with brand integrity. The Mandate Define and lead global growth and revenue marketing strategy Own full-funnel performance across acquisition, conversion, and retention Drive disciplined, data-led decision making across all growth channels Scale DTC and marketplace performance while improving efficiency and ROI Build and lead a high-performing growth marketing organization
Responsibilities
- Define and execute global growth strategy aligned to revenue goals and customer segments
- Own performance marketing across paid media, marketplaces, affiliate, and SEO/SEM channels
- Lead DTC growth initiatives including acquisition, conversion rate optimization, and retention
- Own CRM and lifecycle marketing strategy, including email, loyalty, and cross-sell programs
- Partner with Sales and marketplace teams to drive performance across Amazon and retail media channels
- Establish and manage core growth KPIs including CAC, ROAS, LTV, conversion rate, and retention
- Drive experimentation and test-and-learn programs across channels, messaging, and customer journeys
- Partner with Brand & Creative to ensure growth initiatives are aligned with brand standards
- Collaborate with Marketing Operations and Data teams on attribution, forecasting, and analytics
- Manage external agencies, platforms, and growth marketing tools
- Build and lead a high-performing team, establishing scalable processes for planning, execution, and performance tracking
- Ideal Profile
- 8-10+ years of experience in growth, digital, or revenue marketing roles
- Proven track record of driving measurable growth for DTC or ecommerce businesses
- Deep expertise across performance media, marketplaces, CRM, and lifecycle marketing
- Strong understanding of attribution, analytics, and performance measurement frameworks
- Experience operating in a global, matrixed organization
- Highly analytical with strong commercial acumen and a results-oriented mindset
- Experience building and leading high-performing teams
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- Location & Work Model
- El Segundo, CA
- Hybrid work model with regular in-office collaboration and global cross-functional partnership
Benefits
Additional Information
In a world of noise, we find the signal - the pulse of potential. We weave the strands of talent, vision, and purpose into organizations that endure. Blending intelligence with intuition, we honor the human art of connection at the heart of every great company.
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Company Intel
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