Senior Platform Marketing Manager - Quilter

About the role

Level: 4 Department: Marketing Location: London, United Kingdom or Southampton, United Kingdom (Hybrid-working) Contract Type: Permanent Regulated/Non-Regulated: Non-Regulated As a Senior Platform Marketing Manager, you will have end-to-end responsibility for shaping and promoting Quilter's platform proposition. You will define how the platform is positioned to financial advisers and customers, lead high impact campaigns, and ensure activity is commercially focused, insight led and aligned to Quilter's growth ambitions. You will operate as the senior marketing lead for the platform, reporting to the Head of Platform and Investment Marketing, and will work closely with senior stakeholders across Product, Distribution and Communications. Platform marketing ownership Own Quilter's platform marketing proposition, ensuring it is clearly differentiated, commercially compelling and aligned to business priorities. Lead the ongoing evolution and positioning of the proposition, informed by market insight, adviser feedback and competitor analysis. Set the marketing response to major tax and regulatory developments impacting platforms, including IHT and estate planning changes, translating complex technical issues into clear, persuasive adviser and paraplanner messaging. Act as a senior marketing lead for the platform, providing clear direction on how the proposition is articulated across audiences and channels. Ensure messaging is accurate, credible and consistent working closely with product, technical, sales and compliance colleagues. Campaign development and execution Lead the design and delivery of major, multi-channel marketing campaigns. Set clear campaign objectives and success measures, ensuring activity drives tangible commercial outcomes. Work with subject matter experts and Financial Promotions team to ensure campaigns are accurate, robust and meet regulatory requirements. Use data and insight to evaluate effectiveness, challenging performance and refining approach to inform future activity. Champion best practice across platform campaigns and provide direction and guidance to Marketing Executives supporting delivery. Digital presence and social media Lead the creation of engaging website and social media content. Partner with Digital and Communications teams to influence channel strategy, content prioritisation and optimisation. Ensure digital activity is insight-led, proposition-focused and aligned with campaign and commercial objectives. Stakeholder collaboration Operate as a senior marketing partner to Distribution, Product, Proposition and Communications teams, influencing decisions and aligning activity to shared goals. Lead cross-functional conversations on platform marketing priorities, managing competing demands and driving clarity. Provide mentorship and day-to-day leadership to Platform Marketing Managers and Marketing Executives, supporting capability development and consistent delivery standards. Marketing estate management Hold senior accountability for the platform marketing estate, ensuring quality, consistency, accuracy and regulatory compliance across all assets. Oversee the development and ongoing optimisation of core platform materials. Proactively identify gaps, duplication or inefficiencies within the estate and drive continuous improvement. Commercial focus and prioritisation Work in

Additional Information

About the Business We' re proud to announce we've won Platform of the year at the Schroders UK Platform Awards 2024 and 2025. Quilter plc is a leading wealth management business, helping to enable brighter financial futures for every generation. Quilter oversees £141.2 billion in customer investments (as of December 2025). It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions, and discretionary fund management. The business is comprised of two segments: Affluent and High Net Worth. Affluent encompasses the financial advice network and national, Quilter's investment platform and multi-asset solutions and Quilter Invest, the digital savings and investment app. High Net Worth includes the discretionary fund management business, Quilter Cheviot, together with Quilter Cheviot Financial Planning - offering a highly personalised service to private clients, charities, trustees, and professional partners. Quilter Cheviot has presence throughout the UK, Ireland and Channel Islands. At Quilter we never stand still. Our foundations are rooted in our extraordinary expertise, which is trusted by hundreds of thousands of customers, but we have great ambitions to stay one step ahead and make an even greater difference to the people and communities we serve, including our colleagues. Our business is transforming, continually modernising, and becoming even more customer centric. So, if you want to be bold in the pursuit of your ambitions, bring new ideas, and challenge and evolve what we do, it's the perfect time to join us!

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