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Integrated Marketing Manager - The Points Guy

External
redventures logoRedventures · New York, NY
$112K–$140K/yrFull-timeOn-site2w ago
Cross-functional CollaborationREST
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Responsibilities

  • Lead integrated marketing strategy across pre-sale opportunities by owning RFP responses, proactive pitches, and client presentations, translating business objectives into cohesive, multi-platform programs across content, social, partnerships, and experiential.
  • Partner cross-functionally to bring programs to life by collaborating with Sales, Editorial, Product, Design, Social, PR, and Partnerships teams to ensure alignment from concept through execution.
  • Drive ideation and concept development by leading brainstorms that produce insight-driven marketing solutions, shaping ideas into compelling narratives that leverage TPG's authority and resonate with B2B and B2C audiences.
  • Translate audience insights into marketable programs by leveraging data, category expertise, and TPG audience knowledge to develop strategic proposals, sponsorship packages, and scalable solutions that drive revenue.
  • Develop and package revenue-generating opportunities by structuring integrated programs across platforms and identifying new ways to monetize TPG's content, brand, and audience through both custom and repeatable offerings.
  • Contribute to go-to-market strategy and product innovation through proactive pitches that highlight our value proposition across industries such as credit cards, hotels, airlines, cruises, and tourism organizations.
  • Own and evolve TPG's marketing materials and brand positioning by maintaining and updating media kits, eblasts, client templates, and ETDs, ensuring consistency, accuracy, and a best-in-class representation of TPG in market.
  • Collaborate on pricing, packaging, and inventory strategy by partnering with revenue and ad operations teams to align program structure with performance goals and inventory realities.

Requirements

  • 5+ years of experience in a media organization or ad agency, with the ability to work independently and own RFP responses, pitches, presentations, and marketing collateral from concept through delivery.
  • A strong communicator and creative storyteller, highly skilled in developing strategic, well-crafted sales materials and pitch decks, and translating ideas into impactful, marketable sponsorship opportunities.
  • Highly creative and solutions-oriented, with the ability to generate innovative, insight-driven ideas and adapt quickly in a fast-paced environment.
  • Collaborative and adaptable, comfortable working across teams and with diverse personalities, balancing internal priorities with client needs to drive aligned, effective outcomes.
  • Strong understanding of sales and marketing principles, including how to position, package, and sell integrated programs and solutions.
  • Fluency in digital publishing metrics and analytics, including yield, RPM, CPM pricing, audience packaging, and targeting.
  • Highly organized and detail-oriented, with excellent project management skills and the ability to manage multiple workstreams, prioritize effectively, and meet tight deadlines.
  • Data-driven thinker, with strong analytical skills and a track record of contributing to revenue growth and achieving business targets.

Benefits

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.New York City Total Cash Compensation Range: $112,000 - $140,000 per yearAdditionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.Health Insurance Coverage (medical, dental, and vision)Life InsuranceShort and Long-Term Disability InsuranceFlexible Spending AccountsHoliday Pay401(k) with matchEmployee Assistance ProgramPaid Parental Bonding Benefit ProgramFlexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That's why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase toHealth insuranceDental insuranceVision insurance401(k)Paid time offRemote work optionsFlexible scheduleEquity / stock optionsPerformance bonusParental leave

Additional Information

*This role requires a hybrid schedule and will be based in our New York, NY office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. The Points Guy (TPG) is the go-to resource for smart, savvy travelers looking to get the most out of their points, miles, and travel experiences. We help millions of readers unlock more from every trip - and we're looking for an Integrated Marketing Manager to help us do the same with our brand partnerships. As Integrated Marketing Manager, you will play a key role in developing and executing innovative marketing proposals that drive value for our clients. You will take ownership of cross-functional collaboration to craft compelling program packages during pre-sales and ensure a seamless handover for smooth execution in post-sale. For The Points Guy website click here . Curious how The Points Guy fits into Red Ventures? Click here .

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