Marketing Communications Program Manager
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About the role
CAREER OPPORTUNITY OFFERING: Bonus Incentives Paid Certifications Tuition Reimbursement Comprehensive Benefits Career Advancement This position pays between $92,400 - $138,600/yr based on experience By embodying our core purpose of customer obsession, new ideas, and driving innovation, and delivering excellence, you will help ensure that every touchpoint is meaningful and contributes to our mission of redefining the possible in healthcare. Creative thinker with a passion for brand building to support our strategic communications and content marketing initiatives as the Marketing Communications Coordinator. This role will be responsible for overseeing our social media strategy, managing social media channels, coordinating content marketing efforts, tracking performance and supporting PR initiatives.
Responsibilities
- Bring Ensemble's social strategy to life through high-quality, execution across priority channels, with a primary focus on LinkedIn.
- Own day-to-day social content planning and publishing, including maintaining the editorial calendar and delivering the right mix of news, announcements, thought leadership and campaign content.
- Drive engagement and audience growth through consistent, compelling content that reflects Ensemble's voice, credibility and point of view in the healthcare and rev cycle space.
- Shape ideas, not just execution, bringing forward concepts informed by data, audience insight and what is resonating now, while being flexible and agile.
- Write, edit and refine social copy with strong instincts for tone and clarity, and create quick-turn assets (simple graphics and templates) using tools such as Canva.
- Partner with internal leaders and client spokespeople to strengthen executive and SME visibility on LinkedIn, content cadence and amplification plans.
- Support community engagement, including comment monitoring, real-time interaction on priority posts and escalation when needed.
- Use social monitoring and publishing tools to track conversations, flag opportunities and support timely engagement and responses
- Success Metrics (examples):
- Increase LinkedIn engagement rate and post-level engagement volume quarter over quarter.
- Grow follower base and reach among priority audiences (health system CFOs, revenue cycle leaders, healthcare operators).
- Deliver a consistent executive + SME posting cadence with measurable lift in visibility and engagement.
- Improve UX of priority content (site, blogs, campaign assets) and support campaign goals through social amplification.
- Maintain strong operational hygiene: on-time publishing, clear reporting, documented learnings and iteration based on performance.
- Performance Tracking and Reporting:
- Track performance across social and content marketing using defined KPIs, with clear views into what is driving awareness, engagement, traffic and conversion.
- Build and maintain performance reporting (dashboards, monthly recaps and campaign summaries) that is easy for stakeholders to understand and act on.
- Use data to iterate quickly, adjusting topics, formats and distribution based on what is working and what is not, with clear hypotheses and next-step tests.
- Familiarity with social media management, monitoring or content platforms (Sprout Social or similar) preferred but not required .
- Experience We Love:
- 5 - 7 years of relevant experience in marketing communications, content marketing or social media.
- Exceptional writing and editing skills, with an eye for news, timely storylines and strong points of view.
- Proven ability to develop and execute content strategies, including executive and SME strategies across owned and earned channels.
- Strong knowledge of LinkedIn and social media best practices and platform policies, with confidence using analytics to guide decisions.
- Familiarity with social
Benefits
Additional Information
Thank you for considering a career at Ensemble! Ensemble is a leading provider of technology-enabled revenue cycle management solutions for health systems, including hospitals and affiliated physician groups. They offer end-to-end revenue cycle solutions as well as a comprehensive suite of point solutions to clients across the country. Ensemble keeps communities healthy by keeping hospitals healthy. We recognize that healthcare requires a human touch, and we believe that every touch should be meaningful. This is why our people are the most important part of who we are. By empowering them to challenge the status quo, we know they will be the difference! O.N.E Purpose: Customer Obsession: Consistently provide exceptional experiences for our clients, patients, and colleagues by understanding their needs and exceeding their expectations. Embracing New Ideas: Continuously innovate by embracing emerging technology and fostering a culture of creativity and experimentation. Striving for Excellence: Execute at a high level by demonstrating our "Best in KLAS" Ensemble Difference Principles and consistently delivering outstanding results.
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