Social Media Content Creator

About the role

The corporate marketing team at Invoca owns how the company shows up to the market and connects that presence to revenue. We set brand strategy and positioning, partner with design on visual identity, and produce content that drives traffic and conversions across the buyer journey. We run PR, analyst relations, and executive visibility, securing press, shaping analyst evaluations, and positioning our leaders as industry problem-solvers. We run internal comms and the corporate digital presence, from website and SEO/GEO to social. Our brand and storytelling build awareness and pipeline, deepen category leadership and customer loyalty, and keep Invoca ahead in a fast-moving agentic AI space. In this role, you'll be the architect of our brand's social presence, crafting dynamic content and cultivating community engagement across key social platforms. As a key member of Invoca's corporate marketing team, you'll help develop overarching social strategies and integrate brand objectives into captivating social-first initiatives. You'll constantly be on the pulse of emerging trends and have the hunger to pioneer innovative pilots while collaborating cross-functionally to execute integrated campaigns. A successful candidate is a creatively inspired storyteller and social media expert. Your deep experience leads you to plan your program and drive ideas from conception to execution with autonomy. You'll ensure our brand's look, feel, and voice show up authentically, impactfully, and consistently across social media. With a keen eye on analytics, you'll optimize content performance and foster meaningful connections, driving impactful social campaigns aligned with product launches and industry trends. Your creativity will shine as you collaborate with designers and copywriters, ensuring content remains compelling and on-brand. With a global perspective, you'll adapt content across regions while maintaining consistency, working cross-functionally to ensure seamless collaboration. You Will: Be a hands-on creator of social media content, including posts, polls, native carousels, short-form video, multi-image posts, PDFs, infographics, and other high-performing social content. You bring a strong command of what formats drive engagement on each platform. Engage and grow our customer and partner community on social platforms. Identify emerging trends and opportunities, driving social-first pilots and experimenting with new content types and the latest social media innovations. Contribute to and execute against an overarching social media strategy, including always-on content, community engagement, influencer programs, and associated creative. Create and publish monthly content calendars in addition to bi-monthly planning, featuring input from different teams to ensure content is strategic and data-driven. Drive social campaigns, programs, and marketing initiatives, including a robust macro/micro-influencer program (including industry-specific, key media, analysts, investors, peers, and partners) to align with product launches and relevant trends/news. Drive internal comms social sharing to bring fresh content to the organization. Execute and report on integrated brand campaigns, working cross-functionally with various departments and GTM teams to translate brand campaign objectives into social-first content. Collaborate with the inbound demand generation and paid social team to create and deliver innovative, best-in-class organic social campaigns. Analyze social media performance, share meaningful insights, and actively suggest new ways to improve engagement across all platforms and emerging outlets. Maintain a deep understanding of social media metrics, data analysis, and key learnings as they relate to industry benchmarks and best practices. You Have: 4+ years of hands-on experience creating compelling social content across LinkedIn, YouTube, Facebook, and Instagram, with knowledge of both organic and paid social media on key platforms. Deep understanding of key social networks, platform nuances, and algorithm performance - including what formats, lengths, and content types drive r

Benefits

Additional Information

About Invoca: Invoca is the revenue execution and platform leader that helps marketing, commerce, and contact center teams turn every conversation into revenue. Through its AI agents, Invoca engages, qualifies, and converts customers across SMS and voice, orchestrating seamless buyer journeys and measurable, profitable growth. With over 300 employees, 2,000+ customers, and $100M in revenue, the company continues to lead the category it created. Invoca's AI vision centers on using trustworthy, first-party data to deliver intelligent, authentic, and empathetic AI - connecting digital and human experiences to build lasting customer relationships. Invoca has raised $184M from leading investors, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.

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