Senior Producer, Experiential Marketing

About the role

Small Girls PR is looking for a Senior Producer to join the Experiential service line. You'll play a critical role in shaping best-in-class experiences while driving team performance, client satisfaction, and long-term business growth. This role goes beyond execution as you will serve as a strategic partner to clients, a mentor to your team, and a key contributor to the evolution of SGPR's experiential offering. You are a calm, solutions-oriented leader who thrives in high-pressure environments and approaches every challenge with a "we've got this" mindset. You are proactive both with clients and internally, and will have the opportunity to help shape processes and ways of working for a team that has grown more than 3x in 6 months. At SGPR, experiential casts a wide net. Events, press and influencer trips, trade shows, mailers, consumer hotlines, and brand partnerships are just some of the ideas that you will help us bring off of the page and into the real world. While we focus on events and mailers, anything that the SGPR team can dream, the experiential department can find a way to build. Note: This role is based in our LA (Atwater Village) office, working two days a week in the office on a hybrid schedule. Candidates should be prepared to travel domestically and internationally as needed for event execution. How you'll make an impact: Serve as a senior point of contact for key clients, building strong relationships with decision-makers and trusted partnerships over time. You will be responsible for renewing and expanding business relationships. Develop and articulate strategic experiential recommendations that clearly ladder back to client business objectives and messaging. In addition to being a lead producer, you are a strategic thinker who understands the broader MarComms landscape. Confidently lead client meetings, presentations, and real-time problem solving, acting as your own "account manager" for relationships that you lead. Anticipate client needs and proactively identify solutions, including stepping in to "save the day" when challenges arise Lead high-level production, personally driving concepting, sell-in, pre-production, and onsite execution for complex programs and activations. Includes deck development for client presentations throughout the creative and production process. Oversee multiple projects simultaneously, ensuring work is delivered on time, on budget, and at a high creative standard Manage and guide teams in executing programs with budgets up to $500K Bring strong strategic rationale to all production decisions-from venues and vendors to creative activations and guest experience Lead and mentor Producers and junior team members, ensuring strong performance, growth, and morale across the team Provide clear direction, feedback, and support to help direct reports overcome challenges and develop their skills Foster a positive, solutions-oriented team culture while balancing approachability with leadership authority Ensure team workflows are efficient, sustainable, and set up for long-term success. Identify inefficiencies or opportunities for the team and be empowered to implement solutions that you devise. Partner closely with internal press, influencer, and creative teams to deliver integrated programs Build strong relationships with interdisciplinary peers and understand how each function contributes to client success Identify opportunities to strengthen collaboration and improve ways of working across teams and offices Play a key role in new business efforts, including concept development, proposal building, and client presentations Identify opportunities to upsell and cross-sell experiential work across existing clients and the broader Orchestra network Actively contribute to brainstorms, bringing original ideas and building on others' thinking Develop culturally relevant, insight-driven concepts that create memorable and shareable experiences Stay on top of trends, pop culture, and the competitive landscape, connecting timely moments to client opportunities Push beyond standard approaches to find new, innovative solutions and formats Why we'll love you: You have 6-8+ years of experiential production experience and are skilled at overseeing and producing events and with budgets of $500k, with or without a supporting team You have a strong grasp of how to allocate client budgets to create maximum impact and are adept at working with finance teams. You have a proven track record producing events on your own and feel comfortable doing so. You understand what makes an experience enticing, shareable, and memorable. You can collaborate with peers of different specialties to develop integrated programs. You understand, or can learn, enough about earned press and influencer marketing to identify key dependencies in integrated programs and can discuss these specialties at a high level with clients. You communicate professionally with clients and are able t

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