Paid Media Associate

Responsibilities

• Support the planning, execution, optimization, and reporting of paid media campaigns across social and digital platforms
• Translate integrated marketing plans into tactical media recommendations and campaign setups
• Manage campaign pacing, budgets, invoicing, and buy details within internal systems
• Execute and optimize campaigns across platforms including Meta, LinkedIn, TikTok, X, Pinterest, Snapchat, and Google Ads
• Monitor campaign performance, deliver reporting insights, and ensure timelines and budgets are met
• Collaborate with internal teams, clients, and vendor partners to support campaign success and business growth

Requirements

• 1+ years of relevant experience in planning and buying paid social and digital media
• Bachelor's degree or equivalent work experience required
• Experience analyzing campaign performance and identifying optimization opportunities
• Familiarity with paid media, budget tracking, and campaign management tools such as Campaign Manager 360/DCM and Media Ocean/Prisma
• Knowledge of audience and media research tools including GWI, MRI, Pathmatics, and comScore
• Strong communication, writing, analytical, and project management skills with the ability to manage multiple priorities
• Familiarity with Google Analytics, Tag Manager, Looker Studio, programmatic media, paid search, and SEO is a plus
• A little more about us:
• Edelman Data & Intelligence (DxI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.
• We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.
• Edelman DxI is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.
• $50,000 - 70,000 a year
• #LI-RK1
• DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

Benefits

Additional Information

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Edelman Data and Intelligence (DXI) Are you curious by nature? Do you always seek to understand human behaviors in your everyday life? Do you believe strategic communications can help make the world a better place? Do you think the world of research needs to change and adapt to a more complex and ever-evolving technology-enabled and data-driven world? Do you have an entrepreneurial mindset and are you energized by advising clients and teams on the opportunities associated with data and intelligence? If so, Edelman Data and Intelligence (DxI) is looking for you to join our team! The Paid Media Associate will be responsible for day-to-day management of clients' paid media activities across a variety of platforms and initiatives. This person will manage the execution, optimization, reporting, and administrative upkeep of paid media campaigns, and will support more senior team members and Account teams during the development and presentation of media plans.

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