Site Merchant

Responsibilities

• Product Setup & Site Merchandising
• Own execution of product setup in CMS, including accurate tagging, categorization, attribution, and merchandising placement across PDPs, PLPs, collections, and story pages
• Lead new product launches by building and updating product pages, collection pages, landing pages, navigation, and other key site placements - ensuring all content is accurate, complete, and brand-right before going live
• Lead cross-sell and upsell merchandising strategies across PDP and PLP experiences to improve AOV, product discovery, and customer engagement
• Partner with creative, marketing, merchandising, and e-commerce teams to gather assets, confirm launch requirements, and deliver site experiences on time
• Data Integrity & QA
• Serve as the primary point of contact for CMS data integrity, merchandising QA, and attribution accuracy across the site
• Conduct regular audits of product data, tagging structures, and attributes to ensure alignment across product, marketing, and digital teams
• Proactively identify and flag inconsistencies or attribution errors to appropriate stakeholders before they impact the customer experience
• Lead QA for new product launches, collection updates, and navigation changes - ensuring everything is site-ready and error-free at launch
• AI Browse & Automation
• Own day-to-day management of browse and PLP merchandising tools, ensuring the most relevant products surface across browse experiences
• Identify and recommend automation opportunities that reduce manual effort and improve the efficiency and scalability of product setup workflows
• Collaborate with internal teams and platform partners to test and implement merchandising improvements
• Navigation & Filter Optimization
• Lead ongoing refinement of site navigation, taxonomy, and product filters to enhance product discovery and browsing efficiency
• Partner with digital product and creative teams to test improvements to browse experiences and site structure
• Apply SEO and site merchandising best practices to improve product visibility, content quality, and customer navigation
• New Product Development (NPD) Collaboration
• Participate in the New Product Development process to represent site merchandising needs and best practices
• Provide recommendations to product, copy, and creative teams on product naming conventions, categorization, and content readiness ahead of launch
• Experience We're Looking For
• 3-5+ years of experience in e-commerce, site merchandising, digital merchandising, or a related role
• Hands-on experience managing product content and site updates in an e-commerce platform - Shopify, Shopify Plus, Sanity CMS, or similar
• Demonstrated experience owning product launches and campaign launches end-to-end, including QA and launch readiness
• Strong attention to detail and a track record of maintaining high accuracy across digital product content and merchandising data
• Experience with AI-driven merchandising tools, dynamic browse platforms, or automation technologies
• Comfort using analytics tools such as Google Analytics, Heap, Shopify Analytics, or similar platforms to evaluate performance and identify opportunities
• Familiarity with SEO, site search, filtering, product taxonomy, and digital content strategy
• Bonus points for experience in apparel, footwear, accessories, or consumer retail
• What You Bring to the Table
• You are highly detail-oriented and take pride in delivering accurate, polished, customer-ready work - every time
• You have strong ownership and follow-through, and can manage multiple launches, timelines, and priorities simultaneously
• You are a proactive problem solver who raises risks early, communicates clearly, and brings solutions rather than just problems
• You are collaborative and build strong working relationships with creative, marketing, merchandising, and e-commerce partners
• You are curious about customer behavior and excited to use data to improve the shopping experience
• You care about brand storytelling and creating a welcoming, easy-to-shop experience for every customer
• You are comfortable

Benefits

Additional Information

Tecovas was founded with the simple goal of making the world's best western boots, apparel, and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike. Tecovas is looking for a Site Merchant to own and execute product merchandising, site accuracy, and on-site discovery across Tecovas.com. Reporting directly to the Senior Digital Manager, you will play a central role in bringing new products and campaigns to life on the website - owning product setup, CMS merchandising standards, navigation and filter optimization, and AI browse management, while partnering cross-functionally to ensure every launch is accurate, brand-right, and delivered on time. This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

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