Advertiser Enablement Manager, Global Accounts

Responsibilities

• This role requires exceptional executive presence, strong business acumen, and the ability to navigate complex global organizations while driving alignment across multiple regions and stakeholders.
• Global Advertiser Strategy & Executive Partnership
• Serve as the primary Advertiser Enablement partner for a portfolio of strategic global advertisers and agencies.
• Build trusted relationships with senior marketing leaders, global media decision makers, and executive stakeholders.
• Consult advertisers on leveraging TikTok's creator ecosystem and content solutions across international markets.
• Participate in executive business reviews, annual planning discussions, and strategic client engagements.
• Revenue Growth & Business Impact
• Partner with Global Sales leadership to identify and accelerate creator-led revenue opportunities.
• Influence advertiser investment strategies through data-driven recommendations and thought leadership.
• Support global account planning and multi-market expansion opportunities.
• Drive adoption of emerging products and solutions across large-scale advertiser portfolios.
• Global Program Leadership
• Develop scalable enablement frameworks, playbooks, and best practices that can be leveraged across regions.
• Identify industry trends, market opportunities, and advertiser needs to inform go-to-market strategies.
• Lead global workshops, client trainings, and executive briefings.
• Share market intelligence and advertiser feedback to help shape future product strategy and roadmap discussions.
• Cross-Functional Leadership
• Partner closely with Product, Product Marketing, Creator Partnerships, Operations, Legal, Finance, and regional business teams.
• Drive alignment across North America, EMEA, LATAM, and APAC stakeholders.
• Influence without authority across complex cross-functional organizations.
• Act as a voice of the advertiser during product development and commercialization discussions.
• Industry Thought Leadership
• Represent TikTok at industry events, client summits, and executive forums.
• Establish credibility as a subject matter expert in creator marketing, content strategy, and digital advertising innovation.
• Develop executive-ready insights, recommendations, and business cases that influence advertiser investment decisions.

Requirements

• 5+ years of experience in digital advertising, marketing, creator partnerships, consulting, account strategy, product marketing, or related fields.
• Experience managing complex enterprise-level client relationships and executive stakeholder engagements.
• Proven track record of driving revenue growth, product adoption, or strategic business outcomes.
• Experience influencing cross-functional teams across multiple organizations and levels of seniority.
• Exceptional communication, presentation, and executive storytelling skills.
• Strong analytical and strategic problem-solving abilities.
• Demonstrated ability to operate effectively in fast-paced, highly matrixed environments.
• Experience supporting global advertisers, multinational brands, or international agency holding companies.
• Experience leading multi-market initiatives or global go-to-market programs.
• Deep understanding of creator marketing, influencer ecosystems, and social advertising solutions.
• Experience partnering with Product and GTM teams to influence commercialization strategies.
• Familiarity with TikTok advertising products and creator solutions.
• Experience presenting to C-suite executives and senior marketing leaders.
• Experience working across multiple regions, cultures, and business environments.
• Job Information
• [For Pay Transparency] Compensation Description (annually)
• The base salary range for this position in the selected city is $115520 - $273600 annually.
• Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to co

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