SEO Specialist (12 month FTC)

Responsibilities

• You'll be responsible for monitoring and improving keyword performance, identifying opportunities to increase organic visibility, and reporting on SEO results to key stakeholders across the business.
• The role also offers the opportunity to work cross-functionally with the Partnership & Communities Manager and Blog & Learn Manager, helping to shape and maximise the impact of PR and content campaigns through SEO insights, implementation, and knowledge sharing.
• Success in this role will come from combining strong analytical thinking with a proactive mindset. You'll be comfortable identifying opportunities, influencing stakeholders, and championing SEO initiatives to ensure organic performance remains a key business priority.

Requirements

• We're looking for an analytical SEO Specialist with strong communication skills. You will have a deep understanding of SEO ranking factors, algorithm updates and SEO standard methodology, including awareness of international websites optimisation techniques.
• Competence with SEO tools such as GA4, GSC and Semrush (or similar)
• An understanding of Content strategy across owned and earned assets and how it can improve SEO performance
• A basic understanding of popular crawling tools like Ahref and Deepcrawl
• An understanding user intent and keyword research
• Ability to create clear well optimised content briefs and experience amending existing content to improve SEO optimisation
• Experience conducting competitor research to identify gaps and opportunities
• Strong analytical/excel skills and comfortable working with large sets of data
• Comfortable reporting and presenting results to senior stakeholders
• Passionate about SEO, follow the latest trends and stay up to date with new tools and practices
• You would be at an advantage if you have the following:
• Experience running Organic and Paid SEO activities
• A strong understanding of technical SEO and deep knowledge of crawling tools/tech
• Experiences in Content strategy to drive SEO performance
• Previous experience in a global business operating in regulated markets
• Project management experience
• Why choose us:
• Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.
• Discretionary annual performance bonus
• 30 days paid leave
• Health and dental insurance for you, your partner and your children (if you all live at the same address)
• Personal life insurance and income protection
• The option to join our company pension scheme
• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
• Access to an onsite gym.
• Equal opportunities:
• At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.
• We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com . Your journey with us is focused on ensuring you have what you need to be your best self.
• Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/
• The group:
• PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE

Benefits

Additional Information

SEO Specialist (12 month FTC) Job title: SEO Specialist (12 month FTC) Location: Leeds or Dublin Overview of the role: We are looking for a SEO Specialist to join our performance marketing team based in Leeds or Dublin You'll be reporting to the Senior Search Manager as part of a team of organic and paid search enthusiasts. This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.

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