Director of Marketing

About the role

The Director of Marketing will drive the strategic vision and execution of all marketing and communications activities for Rixos Phu Quoc. This leader will position the resort as Vietnam's premier luxury destination, ensuring brand consistency, market competitiveness, and strong stakeholder relationships.

Responsibilities

• General Marketing
• Develop, implement, and oversee the hotel's annual marketing and communications plan, setting clear objectives, budgets, and timelines aligned with business goals.
• Monitor industry trends, competitor activities, and guest feedback to adapt strategies and maintain a competitive edge.
• Lead, mentor, and manage the marketing and communications team, including hiring, training, and performance evaluation.
• Track, analyse, and report on campaign effectiveness, ROI, and KPIs, making data-driven adjustments as needed.
• Allocate and manage marketing budgets to ensure optimal resource utilisation and maximise return on investment.
• Ensure clear and consistent internal communication regarding marketing initiatives and results.
• Brand Management
• Maintain and enforce the hotel's brand guidelines, ensuring all messaging, visual identity, and customer experiences are consistent across all channels and touchpoints.
• Act as the hotel's brand champion, promoting its unique character, offerings, and value proposition.
• Execute the brand identity guidelines and ensure all marketing materials adhere to brand standards.
• Introduce brand activation opportunities and initiatives in line with the brand and property positioning.
• Public Relations
• Develop and execute PR strategies to generate favourable media coverage, manage press inquiries, and build relationships with journalists, influencers, and industry partners.
• Coordinate and host press trips, media events, and promotional activities; ensure press kits are comprehensive and up-to-date.
• Act as the hotel's spokesperson during crises, manage communication strategies, and provide media training to staff.
• Champion partnerships and promote social and environmental initiatives to enhance the hotel's community profile.
• Digital Marketing
• Work closely with the Global Digital Team to create and manage digital marketing initiatives, including SEM, PPC, and online advertising, to drive brand.com bookings.
• Oversee electronic distribution strategies, manage listings on OTA platforms and local directories, and optimise online revenue.
• With the support of the Global Digital Team, monitor and analyse digital campaigns and website performance.
• Manage local online presence across all relevant platforms.
• Work closely with sales, revenue management, and external agencies to align digital efforts with overall business goals.
• Content Marketing
• Oversee the production and distribution of high-quality content, including website copy, social media content and marketing collateral.
• Develop content calendars to ensure consistent, engaging, and on-brand messaging across all channels, promoting a unified brand presence.
• Initiate and supervise photography and videography for advertising, PR, and digital content, maintaining a comprehensive media library.
• Influencer Marketing
• Develop and manage influencer marketing programs to boost brand awareness and drive bookings through authentic, trusted voices.
• Identify, select, and collaborate with influencers whose values align with the hotel's brand and target audience.
• Provide clear creative briefs and outline content usage rights for influencer partnerships.
• Define campaign goals, establish deliverables, and measure the impact of influencer collaborations on brand visibility and revenue.
• Encourage influencers to leave reviews and generate social proof on travel websites.
• Social Media
• Develop and execute social media strategies to build brand awareness, engage audiences, and drive direct bookings.
• Create visually stunning and engaging content, manage editorial calendars, and curate user-generated conte

Benefits

Additional Information

Property Description: Rixos Phu Quoc Vietnam marks a bold new chapter for both Rixos and the island of Phu Quoc-Rixos' first all-inclusive resort in Asia, and the first to pioneer a truly luxury all-inclusive concept in Southeast Asia. Set on a private island within Sun Group's immersive entertainment ecosystem, this is no ordinary Rixos. It's the first to fuse ultra-scale, ultra-energy, and ultra-exclusivity into one extraordinary destination. With over 1,700 rooms, more than 22 dining venues, a self-contained beachfront world, and seamless access to Phu Quoc's cultural and natural wonders, the resort redefines the traditional beach escape. It introduces a new kind of lifestyle hospitality, where spectacle meets soul, and expectations are surpassed-every time. Created for discerning families, couples, multi-generational travellers, event-goers, and experience-seekers, Rixos Phu Quoc delivers a fully immersive, all-inclusive luxury experience unlike anything else in the region. More energy. More immersion. More story.

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