Associate Director of Communications and Marketing

Responsibilities

• Marketing:
• With support from the marketing vendor team, develop and oversee implementation of a comprehensive multi-channel communications and marketing plan that outlines key messages, target audiences, and timing
• Oversee OHIM's marketing contract to ensure compliance and accountability. Serve as day-to-day point of contact for the marketing services contract. Lead marketing services RFP processes, as needed
• Contribute to the development of target audiences and consumer profiles of target audiences
• Media and Public Relations:
• Develop and maintain relationships with key media contacts
• Work in collaboration with DHHS Commissioner's Office communications team to respond to media requests and identify opportunities for media coverage of OHIM/CoverME.gov
• Draft and distribute press releases and occasional blog posts.
• Research and prepare media and background materials to support media engagement and prepare media spokespeople.
• Track media coverage of OHIM/CoverME.gov. Identify any coverage needing follow-up. Share relevant media coverage of health insurance marketplaces, Affordable Care Act and other relevant policy and programming with the OHIM team.
• Prepare presentations and talking points on OHIM/CoverME.gov for a variety of internal and external audiences including partners, the public, and the Legislature
• Serve as brand ambassador and CoverME.gov spokesperson, including delivering external presentations and public communications as needed
• Serve as communications and marketing consultant to the OHIM team, including communications coaching, monitoring progress on key objectives and initiatives, and providing general advice and guidance
• Identify and secure formal partnerships/sponsorships to raise brand awareness and engage target audiences. Develop internal memos for OHIM leadership outlining the opportunity
• Brand and Message Integrity:
• Maintain the integrity of the CoverME.gov brand and identity by developing and/or reviewing/editing communications and marketing materials.
• Ensure that OHIM's internal and external communications are consistent, appropriate, and accessible, as well as aligned with brand voice and guidelines.
• Collaborate with internal and external stakeholders and partners to ensure clear, accessible information for target audiences.
• Strategic Planning:
• Utilize market research findings to inform Marketing and Media Relations strategic plans, including message development and efforts to increase brand awareness and engage consumers/targeted audiences
• Track and analyze the impact of communications efforts using relevant metrics, providing reports to inform future strategy and decision making.
• Supervision and Management:
• Supervise Member Communications Specialist
• Oversee website vendor, including regular check

Benefits

Additional Information

If you are a current State of Maine employee, please submit your application through the internal application process using the Find Jobs report in PRISM. Seasonal employees who do not have PRISM access should apply through the State's career page and indicate on the application that they have previously worked for the State. . Department of Health and Human Services (DHHS) Public Service Manager III Date: June 2, 2026 Closing Date: June 15, 2026 Job Class Code: MA34 Grade: 34 (Confidential) Salary: $84,697.60 - $120,265.60 per year Position Number: 20002-4952 Location: Portland -Limited Period Position- This position allows for partial telework with management approval. Currently, this position is not eligible for visa sponsorship or STEM OPT extensions. Core Responsibilities: As the Associate Director of Communications and Marketing for the Office of the Health Insurance Marketplace (OHIM), you will help lead the development and implementation of communications, marketing, media and public relations strategies to raise awareness about CoverME.gov and engage target populations in utilizing CoverME.gov to shop for and enroll in health and dental coverage. This includes educating the public on the value of health insurance coverage, and how to shop for and enroll in coverage through the CoverME.gov marketplace. You will help tell the stories of Mainers who benefit from marketplace coverage in ways that help others better understand the value of marketplace coverage, and the impact of the marketplace and its role in the broader health care coverage and delivery landscape. You will ensure that communications and marketing materials are clear, consistent, on brand, and easily understood by consumers, partners and stakeholders. You will be responsible for overseeing the development and delivery of internal and external communications, marketing, and consumer engagement campaigns and public-facing materials. You will serve as a brand ambassador both internally and externally. You will lead media relations for the team and serve as a liaison with communications colleagues within the Department of Health and Human Services and other state government agencies and offices.

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