Digital Marketing Coordinator

Responsibilities

• Digital Content Creation & Campaign Execution
• (Copywriting, Content development, brand alignment, and campaign delivery)
• Develop compelling copy for digital channels, ensuring consistent brand voice and tone
• Execute and optimize digital marketing campaigns across platforms
• Manage and deploy paid advertising campaigns, including audience targeting and A/B testing
• Build, test, and launch email campaigns within CRM Dynamics, ensuring mobile-friendly and engaging design
• Collaborates with Marketing Manager to review current trends, manage brand reputation, and coordinate actions
• Collaborate with influencers and brand partners to extend reach, drive engagement, and support campaign objectives
• Partner with Graphic Designers to create high-quality, on-brand digital assets
• 2 . Digital Channel Management & Performance Optimization
• (Content planning, analytics, and customer journey development)
• Develop and manage integrated content calendars across social, email, and blog channels
• Analyze and efficiently record channel performance and generate insights to optimize reach, engagement and conversion
• Build and maintain customer journeys and segmentation strategies within CRM Dynamics
• Collaborate with internal stakeholders to align campaigns with product launches and strategic priorities
• Monitor audience sentiments, provide support to current and prospective customers and problem solve gathering necessary information while formulating appropriate resolutions
• Project Coordination & Cross-Functional Collaboration
• ( Project execution, workflow management, and stakeholder coordination)
• Coordinate marketing projects, ensuring clear briefs, timelines, and deliverables
• Support execution of campaigns that drive onboarding, engagement, and retention
• Manage email lists, segmentation, and data integrity to support campaign effectiveness
• Communication/Business Relationships
• Internal (within the Organization)
• Contacts: Management Team & All Staff
• Purpose of Communication: Marketing Campaign updates and sharing of creative assets
• External (outside the Organization)
• Contacts: Third party vendors/Partners
• Purpose of Communication: Information gathering and sharing of marketing insights
• Minimum Required: College or University Degree in Marketing, Branding, Communications, Advertising, ora related field
• Preferred: Specialization or coursework in Digital Marketing, Email Marketing, Social Media Marketing, or Content Strategy
• Certifications in digital marketing tools/platforms (e.g., Google Analytics, Meta, HubSpot, or equivalent)
• Work Experience
• Minimum Required: 1-2 years of experience in digital marketing, social media, or communications
• Hands-on experience executing social media and/or email marketing campaigns
• Experience creating content (copywriting) for digital channels
• Preferred: Experience managing or supporting paid digital campaigns (social and/or email)
• Experience collaborating with influencers, brand partners, or external vendors
• Experience working with CRM or marketing automation platforms (e.g., Dynamics, HubSpot, Salesforce)
• Experience in health, fitness, or lifestyle brands
• Knowledge, Skills & Abilities
• Minimum Required:
• Strong written communication and copywriting skills with high attention to detail (grammar, tone, accuracy)
• Working knowledge of social media platforms, email p

Benefits

Additional Information

About canfitpro canfitpro is the largest provider of education in the Canadian fitness industry. Founded in 1993 as a voice for all fitness professionals, canfitpro delivers accessible, quality education, certifications, conferences, trade shows, and membership services. canfitpro's over 24,000 members include some of the world's best fitness professionals, health club operators, industry suppliers, and fitness consumers. Our passion is our purpose - canfitpro inspires fitness as a desired career and lifestyle to create positive change in the lives of others. Core Values, Purpose and Vision At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset, Contribution and Cultivate a Passion for Fitness , and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone. Job Overview The Digital Marketing Coordinator is responsible for developing and executing effective digital campaigns through an assigned channel to enhance the organization's online presence. The role is focused on communicating fitness as a meaningful career and the role canfitpro plays in empowering healthier lives through fitness, creating positive, lasting impact among target audiences. Collaborating with various departments, developing on brand copy, managing digital campaign calendars, and utilizing data analysis to optimize performance are integral to the success of this role.

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