PH Product Marketing Team Lead
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Responsibilities
- Lead the Product Management team to develop and execute affiliate marketing plans, ensuring cross-functional alignment with sales and technical teams to maximize business growth.
- Strategically enhance brand leadership and build therapeutic marketing capabilities and tools to provide customer-centric total solutions.
- Oversee the generation of promotional materials across social media platforms, focusing on maximizing ROI for both online and offline conversions.
- Conduct comprehensive market analysis and manage expenditure, production, and sales forecasting to ensure inventory and financial health.
- Cultivate and maintain strong business relationships with Key Opinion Leaders (KOLs) and strategic accounts to drive innovation and brand influence.
- What You Need to Succeed (minimum qualifications):
- Education: Undergraduate degree in Marketing, Veterinary Medicine, or a related field (Master's degree preferred).
- Experience: Minimum of 5 years in Pet Health marketing or related areas, including at least 3 years of proven team leadership experience.
- Proficiency in data analysis and financial knowledge, with fluent English communication skills (written and spoken).
- What will give you a competitive edge (preferred qualifications):
- Demonstrated experience working effectively across cross-functional areas such as R&D, Finance, and Business Development.
- Strong analytical skills with the ability to translate customer requirements into defensible product positions.
- Proven ability to set priorities, manage multiple tasks, and execute complex projects within policy guidelines.
- Excellent organizational and implementation skills with a commitment to achieving positive results.
- Additional Information:
- Travel: 30%
- Location: Shanghai - China Head Office - On-site
- #LI-EG2
- Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
Benefits
Additional Information
At Elanco (NYSE: ELAN) - it all starts with animals! As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose - all to Go Beyond for Animals, Customers, Society and Our People. At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights. Making animals' lives better makes life better - join our team today! Your Role: Pet Health Product Manager Lead As the Pet Health Product Manager Lead, you will drive the strategy for key brands and species to maximize market opportunities while aligning with global branding guidelines. You will lead the Product Management team in developing comprehensive marketing plans that improve sales, revenue, and market share across the affiliate.
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