Country Marketing Leader - Thailand- MedSurgical

About the role

This role will lead the further transformation of the Thailand marketing organization, ensuring alignment with the commercial model and the Solventum Way directions. As the leader of the marketing organization for the MedSurg business in Thailand, key responsibilities include team development, crafting the country's marketing strategies and plans, and activating programs to generate demand and accelerate growth. Key stakeholders will include Sales Leaders and their teams, Clinical Specialists, Medical Affairs, Commercial Excellence, Operations, and Area Portfolio Marketing Team. This position reports to the Country Business Leader MedSurg in Thailand and will have direct oversight of the country marketing team. Role Accountabilities Deliver Growth - Actively contribute to the achievement of sales and marketing plans for the Thailand market and deliver on the business objectives and financial goals. - Drive sustainable growth by reinvigorating the portfolio, moving from mature to higher value clinically differentiated products. Keep abreast of market and customer needs, identify portfolio opportunities, and devise strategies and programs to address these opportunities. Marketing Transformation - Lead the further transformation of the Thailand marketing organization in alignment with the commercial model and the Solventum Way directions. - Build and elevate team competencies that are relevant to the growth platforms. These include but are not limited to, clinical/scientific marketing, market insights, bid and tender strategies, pricing strategies, channel marketing, and digital/eCommerce. Product Commercialization - Ensure compliance with local regulations for product portfolios and programs. - Work with key functional teams (Regulatory Affairs, Commercial Excellence, Medical Affairs) to optimize market access. - Drive new product launches by collaborating with key stakeholders to determine launch strategy, including market insights, go-to-market plan, pricing, awareness and demand generation. - Voice of market, ideas, local needs for new products and participate on global NPI teams, as needed. Marketing Planning and Program Activation - Lead the Thailand marketing planning, localize global marketing plans, and activate programs based on country needs and opportunities. - Provide local market and competitive intelligence and input to the area and global teams for marketing planning and program development. - Manage marketing budget ensuring effective program ROI. Demand Generation - Drive demand generation at the local layer. Define local integrated tactics, execute end-customer communication in alignment with campaign objectives and track outcomes. - Enhance sales partnership and distributor engagement. Deliver programs, sales aids, and content to the sales team and distributors, and work in close alignment with them to engage customers. - Foster strong collaboration with Medical Affairs to capture the value created from educational efforts, by ensuring proper customer nurturing and follow-up. - Set up a rigorous end-to-end process for lead routing and qualification, utilizing the SMP framework and martech stack (SFDC, Eloqua). - Grow the customer database, manage customer profiles and segments for effective campaign targeting. - Utilize data (point-of-sales, CRM, campaign analytics) to identify growth opportunities, devise customer targeting strategies, optim

Benefits

Additional Information

Thank you for your interest in joining Solventum. Solventum is a new healthcare company with a long legacy of solving big challenges that improve lives and help healthcare professionals perform at their best. At Solventum, people are at the heart of every innovation we pursue. Guided by empathy, insight, and clinical intelligence, we collaborate with the best minds in healthcare to address our customers' toughest challenges. While we continue updating the Solventum Careers Page and applicant materials, some documents may still reflect legacy branding. Please note that all listed roles are Solventum positions, and our Privacy Policy: https://www.solventum.com/en-us/home/legal/website-privacy-statement/applicant-privacy/ applies to any personal information you submit. As it was with 3M, at Solventum all qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job Description: Marketing Leader, Thailand, MedSurg Business Collaborate with Innovative "Solvers" Around the World Solventum, formerly 3M Health Care, is a place where you can collaborate with other curious, creative people. Where your diverse talents, inclusiveness, initiative and leadership are valued. Where you'll find challenging opportunities that make your career exciting and rewarding. With a diversity of people, global locations, technologies and products, Solventum is a place to grow and be rewarded for excellence.

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