CRM & Retention Specialist
External
Sporty · EuropeFull-timeRemoteToday
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About the role
As a Retention Specialist at Sporty, you'll play a hands-on role in supporting the delivery of Africa Regional focused campaigns and promotions that drive customer engagement and loyalty locally. You'll assist with setting up and running retention activities, track results, and help ensure our offers are competitive across different markets. Working closely with product, analytics, and stakeholders, you'll provide operational support to keep campaigns running smoothly and effectively.
Responsibilities
- Assist in planning and executing retention campaigns and promotional activities for existing & new users across the AF markets
- Monitor key metrics (Retention, Reactivation, ROI) and prepare reports to track user engagement and optimisation
- Collaborate with internal product and analytics teams to maintain and improve retention tools and reporting accuracy
- Help ensure regional offers and promotions are delivered on time and remain competitive
- Coordinate with external partners on campaign execution and follow-up tasks
- Support personalisation and automation initiatives by providing regional operational input
Requirements
- Bachelor's degree in marketing, business, or a related field
- 2+ years' experience in retention, CRM, or customer lifecycle management
- Experience in the Online Casino or broader iGaming industry is strongly preferred
- Strong analytical skills and data-driven mindset
- Excellent communication skills, fluent in written and spoken English
- Familiarity with retention and marketing automation tools is a plus
Benefits
Sporty is a remote first company in pursuit of sustainabilityA competitive salary + individual performance based bonuses every quarter20 days annual leave + public holidaysOur core working hours are 10am-3pm in your local time zone with flexibility outside of thisSouth African employment contractReferral bonuses & flash bonusesTop of the line equipmentAnnual company retreats to provide great internal networking opportunitiesIf you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.
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