Brand Ambassador - Skrewball Peanut Butter Whiskey

About the role

Skrewball Peanut Butter Whiskey is not just a drink; it's an ethos. We thrive on doing things differently, boldly challenging clichés and celebrating the unconventional. Now, we're looking for the first ever Irish Skrewball Ambassador to help spread the nutty magic of Skrewball across bars, clubs and events throughout the island of Ireland. If you're enthusiastic, bold and curious; passionate about hospitality; love meeting new people; and are ready to challenge conventions, we want you to be part of our Krew. We can't wait to see what you'll bring to this exciting first chapter for Skrewball in Ireland! As a Skrewball Brand Ambassador, you will be the face of the brand and its product expert in Ireland. You'll create engaging brand activations, maximise sampling opportunities, and build brand education and knowledge while supporting the Commercial Team. Working closely with the Brand Marketing and Commercial teams, you'll help deliver programmes that strengthen long-term brand advocacy across the Irish drinks industry. 80-90% field based: Bring Skrewball to new audiences across Ireland by educating consumers, distributors and sales teams about the product. You'll also support creative brand activities, keeping each day varied, engaging and exciting! 10-20% office based: Supporting your local marketing team with the planning, execution and evaluation of Skrewball activations, helping take both you and the brand to new places. This will also include key administrative tasks such as expenses, monthly reports and gathering market insights. Core areas of the role include: Brand Education - Support the local sales team by educating key trade account staff, with a particular focus on bartender training in priority outlets. Deliver tastings and education sessions for key influencers and target consumers to build understanding and enthusiasm for Skrewball. Brand Activation - Partner with local brand and sales teams to deliver impactful activations, from events to distinctive brand experiences. Use the local brand plan to build awareness and identify meaningful opportunities for growth. Cultural Advocacy - Build authentic connections within the local cultural scene, including musicians, creators and community connectors, to grow awareness of Skrewball in a relevant and credible way. Social Media Channel Management & Content Creation - Manage the brand's social media channels and increase reach and engagement through eye-catching content. Use your creativity to capture on-brand moments and maintain a monthly content schedule that keeps Skrewball top of mind. Share of Mind - Keep Skrewball front of mind internally within Pernod Ricard and externally with consumers, through initiatives such as staff incentives and memorable consumer events. What we look for: Minimum two years' experience in hospitality A full, clean manual driver's licence Legal right to work in Ireland and the EU A third-level qualification in any discipline; marketing or business backgrounds are especially welcome A creative, innovative self-starter who is proactive, independent, outgoing and a confident communicator Self-motivated and well organised, with the ability to manage competing priorities and meet deadlines A sociable personality with strong communication and presentation skills Experience in social media and content creation Reliable, flexible and hardworking, with the ability to use your own initiative Proficiency in Microsoft Office, including Word, Excel and PowerPoint Desirable: A genuine interest in music, culture and sport Existing connections with universities, sports clubs or other relevant local communities Experience in event management and brand activations Previous Brand Ambassador experience

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Additional Information

Position: Skrewball Brand Ambassador, Ireland, with Irish Distillers, a Pernod Ricard company. Location: Dublin-based, covering the island of Ireland Applications close: 24th July 2026 Start date : August 2026

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