TikTok Shop - Creator Manager, Creator LIVE

About the role

The global e-Commerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok E-commerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together. The Creator Live team powers TikTok Shop's most important live commerce growth engine. As a Creator Manager (Creator Live), you will own the end-to-end success of a portfolio of creators, helping them build repeatable, scalable live businesses - not just one-off hits. This role sits at the intersection of creator strategy, live operations, product, and commerce performance. You'll work hands-on with creators while also partnering cross-functionally to unlock traffic, product, incentives, and new live features. If you're excited about building creator ecosystems, scaling GMV through live, and shaping the future of live commerce - this role is for you.

Responsibilities

• Own the end-to-end live performance of an assigned creator portfolio, including GMV, live hours, go-live UV, and conversion metrics.
• Build and execute weekly and monthly growth plans for creators across different maturity stages (early, scaled, breakout).
• Diagnose performance gaps across traffic, product, conversion, content quality, and live cadence, and translate insights into clear, actionable improvement plans.
• Drive creators toward repeatable, scalable success rather than one-off live session wins.
• Design and operationalize scalable creator growth paths, guiding creators through key milestones.
• Support creators in developing sustainable live schedules, strong product strategies (hero SKUs, bundles, rotations), and core live fundamentals (pitching, pacing, engagement, and retention).
• Incubate and scale hero creator cases that can be leveraged to educate and inspire the broader creator ecosystem.
• Lead live operations and execution excellence by supporting creators with live planning, run-of-show alignment, and structured post-live performance reviews.
• Partner closely with LIVE Producers, Category, Ops, and Product teams to secure inventory, pricing, and subsidies; unlock campaigns, traffic, and incentives; and test and scale new live features (e.g., auctions, bidding, and traffic tools).
• Serve as the primary point of contact for creators on all live-commerce-related topics.
• Collaborate cross-functionally with Category teams (Beauty, Fashion, Health, POP, Home, etc.), Product and Algorithm partners, and Campaign, Ops, and Finance teams.
• Translate platform strategy and priorities into clear, actionable guidance for creators.
• Surface creator feedback and data-driven insights to improve platform tools, workflows, and live commerce capabilities.
• Identify and develop creators with potential to grow into daily live sellers, expert creators, and ecosystem-building leaders.
• Contribute to creator playbooks, education materials, and best practices for Creator LIVE.
• Help raise the overall quality bar of live commerce content and operations across the platform.

Requirements

• 3+ years of experience in: Creator management, influencer marketing, live commerce, e-commerce, or partnerships.
• Strong understanding of content, creators, and performance-driven growth.
• Comfortable working with data and metrics to inform decisions.
• Excellent communication skills - able to influence creators and XFN partners.
• Highly organized, proactive, and execution-oriented.
• Experience working with: Live streaming, e-commerce, or marketplace platforms; TikTok creators, agencies, or MCNs.
• Proven track record of:Growing creator revenue or GMV; Scaling repeatable programs or growth models.
• Ability to thrive in a fast-paced, ambiguous environment.
• Strong ownership mindset.
• Job Information
• [For Pay Transparency] Compensation Description (annually)
• The base salary range for this position in the selected city is $102600 - $209380 annually.
• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability

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