Digital Marketing Executive

Responsibilities

• Create and manage engaging content for Instagram, TikTok, Facebook, YouTube
• Plan and execute content calendars in sync with seasonal campaigns and promotions
• Craft digital-first content: short videos, static posts, carousels, and email copy
• Execute CRM campaigns via email/SMS platforms (EDMs, loyalty blasts, promotions)
• Monitor and respond to community engagement across digital channels
• Maintain and segment customer databases for targeted outreach
• Report performance of digital and CRM activities, with key learnings and recommendations
• Support mascot content, digital events, influencer tie-ins, and collaborations

Requirements

• 1-2 years in digital marketing, CRM, or content creation
• Familiar with Meta Business Suite, Mailchimp, Canva, CapCut or similar
• Strong writing skills, attention to brand tone, and content detail
• Data-curious: understands the basics of segmentation, click-throughs, open rates
• Bonus if you've managed social CRM or loyalty campaigns before
• Why Join Us?
• Work with one of Asia's most dynamic F&B lifestyle groups
• Get hands-on across digital and CRM platforms - real campaigns, real customers
• Build your portfolio with regionally visible content
• Join a warm and collaborative team that values creativity, speed, and results

Additional Information

At Hot Palette (Asia Pacific) Pte. Ltd, we proudly operate and grow the beloved Pepper Lunch brand worldwide. As one of Asia's fastest-growing fast-casual brands with over 500 outlets globally, our sizzling hotplates, bold flavours, and DIY dining concept have won the hearts of millions. We're seeking a Marketing Executive (Digital, Content & CRM) to power our digital storytelling and customer engagement efforts. This 6-month contract role is perfect for someone with a passion for content, social media, and building brand relationships through data-driven marketing.

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