Market Narrative & Communications Manager

About the role

We are looking for a Market Narrative & Communications Manager to define, shape, and amplify how Smartcat is understood in the market. This is not a traditional communications role. You will operate as a narrative owner and executive storytelling partner , working closely with marketing leadership and executives to build a clear, differentiated point of view in the market and bring it to life across social, media, and thought leadership channels. You will connect: executive voice category narrative customer proof product positioning into one cohesive system that drives awareness, credibility, and pipeline.

Responsibilities

• Market Narrative & Positioning
• Shape and evolve Smartcat's core narrative
• Translate product capabilities into compelling, differentiated market stories
• Ensure consistency across website, campaigns, PR, and exec communicationsBuild point of views that challenge the market and create category separation
• Executive Communications & Thought Leadership
• Partner with executives to develop authentic, high-impact voices
• Build a consistent executive presence that drives engagement and influence
• Turn company moments, customer wins, and industry trends into leadership content
• Social & Distribution Engine
• Lead executive social strategy, primarily on LinkedIn
• Create a repeatable content cadence (3-5 posts per week across leaders)
• Activate internal voices to amplify Smartcat's story
• Use AI tools to scale content creation, testing, and iteration
• PR & Media Strategy (Modern Approach)
• Drive a focused, high-impact PR strategy (not volume-based)
• Develop story angles, bylines, and media pitches
• Manage external PR contractors or boutique agencies as needed
• Identify speaking opportunities, podcasts, and awards that build credibility
• Narrative Amplification Across the Business
• Partner with Product Marketing, Demand Gen, and Customer Marketing
• Turn customer stories into market-facing narratives
• Support major launches, events, and announcements with strong storytelling
• Ensure alignment between what we say, what we ship, and what the market hears.
• What success looks like
• Smartcat executives become recognized voices in AI and market adaptation
• Clear, differentiated narrative shows up consistently across all channels
• LinkedIn becomes a top-performing awareness and engagement channel
• Thought leadership drives inbound interest and pipeline conversations
• PR shifts from reactive announcements to proactive storytelling
• The market begins to adopt our language and framing
• What you bring
• 5+ years in communications, content, or narrative-driven marketing roles
• Experience in B2B SaaS, AI, or high-growth tech environments
• Proven ability to build executive presence and thought leadership
• Exceptional writing and storytelling skills (this is non-negotiable)
• Strong instincts for LinkedIn and modern content distribution
• Experience working with founders or senior executives
• Ability to simplify complex ideas into clear, compelling narratives
• Comfort operating in a fast-moving, high-ownership environment
• Why This Role Matters
• This is a high-impact role at a pivotal moment. You will help define how an entire category is understood and how Smartcat shows up as the leader in it. If you're someone who sees storytelling as growth, not a support function, this role is for you.
• What Success Looks Like
• By Day 30
• Built the actionable framework that enables you and every other content creator to weave our narrative into everything we do
• Built workflows that maximize reach of every PR/thought leadership opportunity
• Executives actively amplify company narratives across social channels
• Sales teams are using customer evidence and PR men

Additional Information

About Smartcat Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world's leading enterprises. We're on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren't generic copilots. They're fully trained digital teammates that learn from your best people, your content, and your business strategy-ready to get to work from day one. Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale. Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world-instantly, accurately, and in every language. As a Series C company with consistently high year-over-year growth, we're scaling fast and investing in people who want to shape the future of work with us. Join us in unlocking global potential, one human and agent team at a time.

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