Senior Marketing Manager

About the role

As an EMEA Senior Marketing Manager, you will be a part of our global demand generation team. Your mission is to balance building out the full stack demand generation strategy within EMEA with a transformative mandate to leverage AI to help supercharge your impact. You will focus on building regional marketing programs from planning to execution to follow up with a build mentality backing into sales goals. What makes this role different? You are joining an organization where you are expected to challenge the status quo, use AI to reinvent your own job, and work under a manager who is deeply committed to your career acceleration. We use Wrike to manage our workflows, ensuring total transparency and collaboration across the greater organization. We are seeking a results-driven and enthusiastic Senior Marketing Manager to lead our EMEA dynamic demand generation team. This role will focus on managing the regional marketing leads who are growing and maintaining strong customer relationships through targeted marketing campaigns, online events, in-person Wrike hosted events and various other channels. Additionally, the Senior Marketing Manager will support the EMEA marketing team in partnering with sales leaders to achieve team KPIs. Given you're "wearing many hats", using AI throughout your day will help you successfully deliver great programming that drives results.

Responsibilities

• Lead the EMEA region building strategic relationships with cross functional stakeholders in sales, corporate marketing, digital marketing to develop demand and field marketing programs that accelerates EMEA pipeline growth
• Represent all of marketing on strategic sales calls in regions - Communicating and educating the sales team regarding new and planned marketing activities
• Scale field events ensuring a cohesive pre-event, at-event, and post-event strategy in partnership with the global event manager.
• Lead in the development, execution, and scaling of localised webinars with our webinar manager.
• Senior level experience implementing a targeted account strategy to support account-based selling and marketing.
• Work with the content team to produce new marketing assets to be used for outbound marketing and sales enablement - in language
• Own the EMEA forecast, measure, analyse, and report on the impact of programs
• Ensure all workback schedules, creative requests, and deliverables are structured and tracked effectively in Wrike.
• Your Qualifications:
• 10+ years experience marketing in the EMEA Region
• Proven track record building demand generation teams and serving as an extension of the Sales organization.
• Fluent English (verbal and written)
• Experience driving marketing efforts for a high technology, B2B organisation
• Experience Implementing a targeted account strategy to support account-based selling
• Understanding of customer journeys and sales touch points
• Degree in marketing, communication or similar
• Exceptional time management and organisational skills
• Critical-thinker and problem-solver
• Experience partnering with Sales/Account Management teams to coordinate, communicate, and deliver offers and campaigns
• Availability to travel, on occasion
• AI-Driven Targeting and Data Enrichment with familiarity with marketing automation and CRM tools like Marketo, Salesforce, Tableau, 6Sense, Sendoso Qualified.
• AI-Assisted Personalization: Using tools to tailor messaging at scale for specific buyer personas (technical vs. executive).
• AI-Powered Content Repurposing: Rapidly repurposing content across platforms (e.g., turning webinars into social snippets or blogs).
• Ability to write effective, clear, and context-aware prompts for AI tools (like ChatGPT, Claude, Gemini) to produce high-quality text, images, and marketing copy.
• Standout Qualities:
• Proven track record of working global dispersed fully remote environments across multiple time zones.
• Experience working in the Project Management or Collaborative Work Management technology market, additional experience in vertical industry technology markets
• High level of energy, enthusiastic team player, and dedication to excellence
• No ego - we are a small, dynamic team and everyone pitches in to get t

Benefits

Additional Information

Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Our vision: A world where everyone is free to focus on their most purposeful work, together.

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