Senior Director, Marketing Technology & Media Operations

About the role

FOX ONE is looking for a Senior Director, Marketing Technology & Media Operations to lead the end-to-end marketing enablement ecosystem across media attribution, tracking and tagging frameworks, deep linking architecture, marketing landing pages, and subscription purchase flows. This leader will partner closely with Acquisition and Growth Marketing, Product, Data, Engineering, Brand, Design, Finance, and Business Strategy teams to ensure that marketing experiences are measurable, personalized, scalable, and optimized for conversion across web, mobile, connected TV, and partner platforms. This role is both strategic and operational, responsible for defining scalable frameworks while ensuring flawless execution of high-impact campaigns, tentpole launches, seasonal efforts, and live event moments. The Senior Director will build and formalize Product Marketing for the marketing landing environment as a structured, measurable growth function, defining strategy, ownership, operating standards, and performance expectations to maximize conversion impact. A SNAPSHOT OF YOUR RESPONSIBILITIES Lead the attribution and measurement framework that connects marketing spend to subscriber acquisition, retention, lifetime value, CAC, and ROI Define and manage multi-touch attribution strategy across paid, owned, affiliate, programmatic, connected TV, app install, and partner channels Lead implementation, governance, and optimization of attribution platforms and measurement tools Ensure accurate tracking of subscriber acquisition, upgrades, churn, retention drivers, and campaign performance Establish campaign measurement standards across paid social, paid search, programmatic, affiliate, connected TV, app install campaigns, and owned channels Drive incrementality testing, marketing performance experimentation, and ongoing optimization of marketing investment Partner with Acquisition, Finance, Data, and Business Strategy teams to support CAC, LTV, ROI, and subscriber growth modeling Own tagging and tracking standards across digital marketing properties, including web, mobile apps, connected TV, and partner experiences Manage pixel, SDK, server-side tracking, data layer, conversion event, and campaign taxonomy frameworks Define governance for data quality, privacy compliance, platform reliability, and measurement consistency Oversee implementation of web and app tracking frameworks, conversion event schemas, server-side tracking, privacy-safe measurement, and consent-aware data practices Ensure readiness for privacy and platform changes, including cookies, ATT, consent frameworks, and evolving measurement requirements Partner with Engineering, Data, and Product teams to maintain system integrity, troubleshoot issues, and scale marketing technology infrastructure Lead strategy and execution for marketing landing pages, subscription purchase flows, offer and pricing presentation, and conversion experiences Establish a modular landing page framework that supports seasonal campaigns, tentpole content launches, content categories, traffic source personalization, offer variations, and subscription plan testing Drive continuous experimentation across messaging, layout, pricing presentation, offer structure, personalization, and checkout friction reduction Partner with Growth Marketing, Brand, Product, Design, Engineering, and Data teams to improve conversion performance and marketing experience quality Build and lead a high-performing cross-functional team focused on product marketing, marketing technolog

Benefits

Additional Information

OVERVIEW OF THE COMPANY Fox Corporation Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking. JOB DESCRIPTION The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX's unparalleled content portfolio-news, sports, and entertainment-directly to consumers via an innovative subscription streaming service. Driven by a highly experienced leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content-and built with the full support of Fox Corporation-this venture combines entrepreneurial energy with deep media expertise. Our vision is to create a unified, modern viewing experience that puts the consumer first-seamlessly integrating live and on-demand content across platforms. At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the future of streaming at one of the most pivotal moments in media. We're assembling a world-class team to deliver on that vision-and we're just getting started.

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