Digital Performance Lead

Responsibilities

• Drive overall marketing performance by identifying what media and marketing activity delivers results and sharing clear insights across the business.
• Own the media and marketing measurement framework, including analytics, attribution, econometrics and test-and-learn approaches.
• Lead econometrics projects to inform sales drivers and optimise media investment allocation.
• Establish best-practice, data-led planning by integrating insights from econometrics, segmentation, market data, SOV forecasting and campaign evaluation.
• Partner closely with trading and commercial teams to align marketing activity with weekly business priorities and performance.
• Lead digital media strategy across paid media channels to drive digital performance improvement. Drive best practice with in-depth knowledge of PPC.
• Deliver marketing transformation initiatives, including data, technology and AI, while working closely with the Head of Media and senior stakeholders.

Requirements

• Proven experience in Senior marketing roles (agency side or client side with strong media experience), with substantial experience in digital/ performance media including PPC & measurement.
• Brilliant collaborator - ability to work across teams and countries with impeccable stakeholder management skills within complex matrix organisations
• Confidently presents to senior stakeholders at Sky, earning trust and support to drive key KPIs
• Strong analytical and commercial acumen and understanding of how to deliver business impact and ROI
• Team Overview:
• The award-winning Marketing team in Ireland crafts and delivers exciting campaigns across all routes to market to deliver brand and business objectives, drive growth and revenue across our Sky and NOW brands.
• The Marketing team is responsible for driving the brand and growth strategy for Ireland across media, digital, sponsorship and creative.
• The Rewards:
• There's one thing people can't stop talking about when it comes to #LifeAtSky: the perks. Here's a taster:
• Free Sky NOW TV, along with discounted broadband
• Private healthcare with Laya Healthcare
• Annual Sharesave scheme
• Sky pension plan and Life Assurance which gives you extra piece of mind
• Dental healthcare options
• Cycle to work scheme
• Exclusive discounts from over 100 retailers
• How you'll work:
• We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.
• We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.
• Your office base:
• Dublin
• Inclusion:
• At Sky we don't just look at your CV. We're more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.
• Why wait?
• Apply now to build an amazing career and be part of a brilliant team. We can't wait to hear from you.
• To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.
• Just so you know: if your application is

Benefits

Additional Information

Job Description We're part of Europe's leading entertainment and communications business. With over 22 million customers across five countries, we make life easier by entertaining and connecting people. It's a genuine team effort. That's why we want talented people, like you, to join us and help make the future happen. Working with an award-winning in-house team and top-tier agency partners, you'll consistently push boundaries - delivering work that's not only innovative and culturally relevant, but also commercially impactful and market leading. The Digital Performance Lead plays a pivotal role in driving overall marketing effectiveness by aligning media, digital performance, and commercial priorities. This person will work alongside the Media Team as well as closely with trading & commercial teams to optimise marketing activity, improve performance outcomes, and provide clear insights to guide strategic decision-making. This person should have a strong understanding of the digital media, performance marketing, measurement, and an ability to work on multiple projects under pressure and to tight deadlines. This is a 12 month maternity cover. You must be available to start immediately.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at sky? Share your experience