Sales Development Associate I

Responsibilities

• Account-Aligned Prospecting & Outreach
• Work in 1:1 alignment with an assigned Account Executive, targeting a defined list of strategic accounts.
• Research target organisations, map key stakeholders, and understand business context, priorities, and pain points before any outreach.
• Multi-thread into target accounts by engaging multiple personas across different functions and seniority levels.
• Execute thoughtful outbound activity (calls, email, LinkedIn) aligned to agreed account plans - no spray and pray .
• Support account expansion motions within existing customers as well as net-new opportunities.
• Lead Qualification & Opportunity Creation
• Engage inbound and marketing-generated leads promptly (within agreed SLAs).
• Qualify prospects using structured qualification framework, assessing confirmed business pain, fit to MRI's solutions, decision-making process, urgency/timeline, and budget awareness.
• Prepare a standardised handoff brief for every qualified meeting, including prospect context, confirmed challenges, stakeholders involved, and any objections or concerns surfaced.
• Own the show-rate: send confirmation sequences, manage calendar logistics, and re-engage no-shows within 24 hours.
• Manage recycled or stalled leads through defined re-engagement cadences to nurture the high-potential leads until they are ready to buy.
• Schedule high-quality discovery meetings that progress real opportunities.
• Market & Account Intelligence
• Build a working understanding of the commercial real estate and property technology landscape in Asia.
• Capture insights from conversations in CRM to strengthen account strategies.
• Identify relevant triggers such as portfolio growth, regulatory change, systems refresh, or transformation initiatives.
• Operational Excellence
• Maintain clean, accurate and detailed CRM records.
• Use sales and marketing tools consistently to manage activity, follow-up and pipeline progression.
• Collaborate closely with Sales, Marketing and Regional Leadership to stay aligned with GTM priorities.
• Continuous Development
• Actively build knowledge of MRI's solutions and the business problems they solve.
• Develop best-practice skills in business communication, discovery, qualification and objection handling.
• Own your personal development plan: identify skill gaps, set quarterly growth goals, and actively seek coaching. Your manager will support you, but the initiative starts with you.
• Share learnings, winning sequences, and prospect insights with the broader SDR team through regular team sessions.
• Seek and apply coaching with a mindset of continuous improvement.
• Tools You'll Use
• Salesforce, Salesloft, Sales Navigator, ZoomInfo, Teams, Microsoft Outlook and others
• What Success Looks Like
• You consistently generate high-quality meetings that convert into real pipeline.
• Account Executives trust the opportunities you create.
• Your outreach is informed, relevant and professional-never random.
• CRM data is clean, current and adds value to forecasting and account planning.
• You are seen as a commercial partner , not just a lead source.
• Experience & Capabilities
• We care more about capability and mindset than years on a CV. That said, you likely bring:
• 6-12 months' experience in B2B sales, SDR, inside sales or a related commercial role.
• Strong written and spoken business English (selling into business-English markets across Asia).
• Confidence speaking with professionals at different levels of seniority.
• Experience using a CRM and modern sales tools (or the ability to learn quickly).
• High attention to detail and a disciplined approach to follow-up and process.
• What We're Really Looking For
• Commercial curiosity - you want to understand how businesses work, not just pitch features.
• Professional pride - you care about the quality of your work and conversations.
• Coachability - you take feedback seriously and apply it.
• Accountability - you own your outcomes, data and commitments.
• Ambition - this is a stepping stone, not a final destination.
• Why MRI
• MRI Software is a global leader in real estat

Additional Information

MRI is looking for a high-calibre Outbound Sales Development Representative to join our Asia commercial team. You will work in direct 1:1 partnership with an Account Executive , owning a clearly defined set of target accounts within a tightly scoped go-to-market strategy. Your job is to help open doors into the right accounts, with the right message, at the right time . You will research target organisations, understand their business context, and initiate thoughtful, well-prepared outbound outreach across phone, email and social channels. While you are not expected to be a product expert on day one, there is a clear expectation that you develop a strong working understanding of what we sell, why it matters, and where it delivers value . This role suits someone who is commercially curious, articulate, disciplined, and ambitious , and who wants to build a long-term career in B2B technology sales.

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