eCommerce Business Analyst (Hybrid)

About the role

We are the Purple Ecommerce Team. We are a passionate and collaborative group of digital business, customer experience, product management, and sales experts accountable for driving significant growth for the organization. Our company mission is simple and meaningful: to help people live and feel better through our innovative comfort solutions. The Ecommerce organization's role in that mission is to drive measurable business outcomes by delivering experiences that support our brand and product strategies as well as our consumers' needs across their journey.

Requirements

• Your Role
• Job Description
• Essential Duties and Responsibilities
• Reporting and Dashboard Ownership
• Own, maintain , and continuously improve Ecommerce performance dashboards in Sigma , ensuring self-service reporting that answers common day-to-day questions about the business
• Proactively monitor website performance on a daily basis , surfacing emerging trends, anomalies, and conversion rate shifts to Ecommerce leadership before they become material headwinds
• Support weekly business reporting on Ecommerce KPIs, ensuring leadership and business partners have clear visibility into drivers of performance across Website, Amazon, and Inside Sales channels
• Deliver product performance insights, promotional hindsight analysis, and ad-hoc analytical requests for the Ecommerce team
• Partner with the Business Intelligence team to define and maintain necessary tables in Snowflake to store and reference KPIs across all reports
• Forecasting and Planning
• Play a key role in total-business planning and forecasting, working cross-functionally to deliver challenging and achievable sales and KPI targets
• Maintain end-to-end AOP KPIs in reporting dashboards with consistent updates aligned to changing forecasts
• Oversee net new processes for capturing, prioritizing, and delivering financial modeling requests
• Site Analytics and Testing
• Design, execute, and analyze A/B and multivariate website tests , translating results into clear recommendations for site optimization
• Monitor and report on conversion rate performance, with the ability to overlay current trends against prior-year benchmarks to identify meaningful shifts
• Leverage Adobe Analytics as the primary web data source, establishing and maintaining accurate baselines as the platform evolves
• Cross-train on additional web analytics tooling as needed to create detailed promotional recap analyses with attention to messaging, merchandising, and media performance
• AI and Self-Service Analytics
• Use AI tools and LLMs (e.g., Claude) to accelerate data analysis, draft insights, and improve reporting workflows through effective prompt engineering
• Help drive the Ecommerce team's transition toward self-service analytics, identifying opportunities to reduce dependency on centralized BI resources for routine reporting needs
• Cross-Functional Collaboration
• Develop strong relationships with Merchandise Planning, Product Management, Consumer Insights, Marketing Strategy, and Advertising teams to s

Benefits

Additional Information

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind "Career in Comfort" because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world - one mattress at a time.

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