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Associate Director, Digital Medical Strategy, Oncology

External
eisai logoEisai · New Jersey, Nutley
Full-timeHybridToday
AgileComplianceCRMLeadershipRisk ManagementStrategic Planning
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Additional Information

At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission. We're a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you. The Associate Director, Digital Medical Strategy is responsible for the execution and operationalization of digital initiatives that enable Medical Affairs, leveraging digital tools and platforms, AI, and integrated data and analytics. The role applies strong scientific and Medical Affairs strategic expertise to inform, evaluate, and contribute to current and emerging technologies that support Medical Affairs objectives. Under the direction of the Executive Director, this position will contribute to and drive implementation of the Medical Affairs digital strategy and roadmap, building enterprise-wide foundational and long-term digital and AI capabilities. This role will collaborate with Global and Regional Medical Affairs colleagues and key cross-functional teams including enterprise-wide Medical Affairs, Global Digital Business Team, Clinical Development, Commercial, Legal, Regulatory, Compliance, and others to develop and drive the adoption and implementation of both internal and external facing digital initiatives. The Assoc Director, Digital Medical Strategy will also leverage digital tools and capabilities to enhance scientific content and digital scientific communication channels, including contributing to and supporting the strategic planning and execution of high-quality, compliant digital scientific communications across all digital medical channels. Essential Functions Digital & AI strategy: develop and implement enterprise global digital strategy for Medical Affairs across therapeutic areas ; b uild multi-year digital medical affairs roadmap and capabilities that support science and Medical Affairs strategic vision. Contribute to and execut e digital-forward scientific communication plan s , including medical websites, portals, social channels & campaigns , videos, digital publications and congress assets with a focus on supporting medical communication objectives and education via the right channels and content formats . Create and oversee content creation of specialized digital channel content, including social posts, thought-leader videos, disease state education, etc. This role will work with specialized agencies, IT and other internal teams to manage websites and other channels, adapt other medical affairs content for digital channels, and drive medical content review submissions and revisions as necessary. This role will apply science and medical strategy to o ptimize and tailor scientific content for HCP audiences , ensuring that science is accurately interpreted and communicated at scale . Advance analytics & insights ; enable e nterprise-wide AI systems that integrate MA insights with internal and external data sources while en suring appropriate context and limitations are built in, protecting and ensuring scientific accuracy and credibility. Under the leadership and direction of the Executive Director Medical Communication & Digital Strategy, effectively establish new key performance indicators (KPIs) and metrics to evaluate digital initiatives , including social media and digital channel campaigns, and pivot as needed while employing an agile way of working. Identify , evaluate, and prioritize new technologies , digital trends, and AI use cases (insights, content optimization, Field Medical, Med Info, etc.) ensuring outputs are scientifically valid and inform medical decision-making. L ead pilot programs and scale successful digital initiatives globally. Define tools, analytics, and governance for enterprise-wide o mnichannel medical engagement strategies and platforms using integrated data and advanced analytics to better understand individual HCP decision ‑ making and to guide more personalized, impactful Medical Affairs strategies. Technology enablement & vendor oversight: assess innovative digital tools and platforms informed by analytics and big data, optimize digital platforms and tools, ensure seamless integration with Medical Affairs systems including CRM ; manage vendor relationships, support project budgets, and ensure fair market value assessments for digital initiatives and SOWs. Ensure implementation of governance strategies, compliance, and risk management . Ensure country and regional compliance, legal, data protection, and regulatory guidelines are followed. Collaborate with IT security and data privacy


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