Business Development Director (CPG)

Responsibilities

• Take ownership of representing some of TTD's most strategic relationships with our largest clients in the CPG category.
• Develop and execute strategies that support clients' advertising efforts, ensuring alignment with their overarching business goals and regulatory requirements.
• Own relationships with major advertising clients across programmatic, media, insights, and key line-of-business stakeholders.
• Provide thought leadership in shaping clients' media buying strategies by aligning TTD's programmatic advertising technology with their marketing objectives.
• Collaborate with client-facing teams, including Business Development, Client Services, and Technical Account Management, to deliver against client objectives.
• Develop a deep understanding of clients' evolving needs and identify opportunities for TTD's platform to improve ad buying efficiency and precision.
• Lead the development of proactive recommendations for channel expansion efforts and work strategically with team members to unlock new lines of business and markets.
• Contribute to partnership planning and road-map discussions based on client needs with senior leadership at the brand.
• Collaborate across internal stakeholders to bring new inventory, data partnerships, measurement capabilities, and custom solutions to clients.
• Partner with Marketing to showcase clients' work at industry events and through TTD editorial opportunities.
• Present in client business reviews and lead planning/hosting event for key clients and their teams.
• Build lasting cross-functional relationships across TTD to ensure comprehensive client support and seamless collaboration.

Requirements

• Commercially savvy, consultative seller with a proven ability to nurture key client relationships and drive net-new revenue streams across client portfolios.
• Experience working with or for a CPG client within the online advertising ecosystem.
• Experience at a DSP or other online advertising company, with a proven track record of exceeding revenue expectations.
• Proven track record of delivering results, building relationships, and collaborating cross-functionally while supporting large, strategic clients.
• Experience cultivating strong client relationships at brands and/or agencies.
• Team player with strong communication and organizational skills; strategic thinker and problem solver.
• Passion for owning a room and closing deals alongside teammates.
• Familiarity with Salesforce and CLM is a plus, as is experience partnering cross-functionally with Legal, Product, Marketing, and Inventory teams.
• This role follows a hybrid work model, with in-office expectations Tuesday - Thursday in our NYC office.

Benefits

Additional Information

The Trade Desk is a global technology company and the world's leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet - from streaming TV and podcasts to mobile apps, news, and more. Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world's brands and agencies rely on us to reach their customers and grow their businesses responsibly. The scale of our platform brings unique technical challenges - from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you're driven to solve meaningful challenges, we'd love to meet you.

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