Sales Associate (Luxury Retail)

Responsibilities

• Sales & Client Engagement
• Drive sales performance by achieving key KPIs such as revenue, average transaction value (ATV), units per transaction (UPT), and conversion rates
• Deliver personalised, engaging customer experiences that reflect the brand's DNA
• Build and maintain long-term client relationships to encourage repeat business
• Present Swiss watchmaking concepts, products, and brand stories confidently to clients
• CRM & Clienteling
• Manage and develop client portfolio using CRM systems to enhance client engagement
• Execute CRM activities including follow-ups, segmentation, and outreach campaigns to support client retention and acquisition
• Apply structured clienteling techniques to deepen customer loyalty
• Events & Brand Activation
• Collaborate with Marketing to co-plan and support boutique and external events
• Assist with guest list curation, client outreach, and on-site client engagement during events
• Drive customer interaction and conversion during events
• Support post-event follow-ups and integrate results into CRM
• Reporting & Commercial Support
• Prepare and submit regular sales and performance reports to track boutique progress
• Monitor KPIs and customer trends to inform boutique strategies
• Provide customer feedback and market insights to management for continuous improvement
• Operations & Boutique Support
• Support daily boutique operations including stock handling and visual merchandising
• Ensure consistent adherence to brand standards in all boutique activities
• Assist with ad-hoc operational tasks to maintain boutique performance
• Required competencies and certifications
• 2-5 years of experience in luxury retail
• Proficiency in CRM systems and clienteling practices at basic to intermediate levels
• Ability to communicate effectively in English to liaise with English-speaking stakeholders and customers
• Willingness to work retail hours including weekends and public holidays
• Ability to participate in events as required
• Preferred competencies and qualifications
• Strong interest in watches, craftsmanship, and storytelling
• Exposure to retail events or client activations
• Ability to communicate in additional languages, which is advantageous for client engagement

Additional Information

Job Summary We are looking for a dynamic and commercially minded Sales Associate to join our mono-brand boutique. This is a mid-level role suited for someone who is hungry to grow, passionate about watches, and thrives in a fast-paced, client-focused environment. You will represent a modern, independent Swiss watch brand built on the spirit of "My Life, My Way" -engaging clients through authentic storytelling, strong clienteling, and memorable brand experiences.

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