On-Trade Sales Executive (Wine & Spirits)

Responsibilities

• Sales & Business Development
• Develop and maintain strong relationships with on-trade customers including restaurants, bars, hotels, clubs, and cafés to drive sales growth
• Identify and secure new business opportunities to expand the customer base and increase market share
• Achieve monthly and quarterly sales targets through strategic account management and negotiation
• Negotiate product listings, pricing, promotional activities, and commercial agreements to maximize revenue
• Prepare accurate quotations and promptly follow up on customer enquiries to support sales closure
• Account Management
• Build and sustain relationships with key decision-makers such as business owners, F&B managers, purchasing managers, and sommeliers to enhance customer loyalty
• Conduct regular customer visits to strengthen partnerships and identify growth opportunities
• Monitor customer sales performance and recommend actionable strategies to increase revenue and market penetration
• Deliver excellent customer service and ensure timely resolution of customer enquiries to maintain satisfaction
• Product Promotion
• Organize and support wine tastings, product launches, trade events, and promotional activities to increase brand visibility
• Educate customers on wine characteristics, food pairing, and product knowledge to enhance product appreciation and sales
• Promote the company's wine portfolio to raise market awareness and customer engagement
• Market & Operational Support
• Monitor market trends, competitor activities, and customer feedback to inform sales strategies
• Coordinate with operations and logistics teams to ensure timely order fulfillment and delivery
• Collaborate with purchasing and marketing teams to support sales initiatives and campaigns
• Prepare sales reports and maintain accurate customer records for performance tracking and decision-making
• Preferred competencies and qualifications
• Diploma or Bachelor's Degree in Business, Marketing, Hospitality, or related field
• Minimum 2 years of sales experience, preferably in wine, spirits, beverage, or F&B industry
• Existing network within restaurants, hotels, bars, cafés, or hospitality establishments
• Strong communication, negotiation, and relationship management skills
• Self-motivated, target-driven, and able to work independently
• Valid Class 3 driving license (advantageous)
• Passion for wine and spirits
• Other Information
• Competitive salary with attractive commission and incentive scheme
• Career development and training opportunities
• Exposure to premium international wine and spirit brands
• Friendly and supportive working environment
• Interested applicants are invited to submit their updated resume to:
• 📧 asha@straitswine.com

Additional Information

Company Overview The Straits Wine Company, established in 2006, is a leading wine importer, retailer, and distributor in Singapore. We partner with Michelin-starred restaurants and luxury hotels, offering artisanal wines from passionate winemakers worldwide. Job Summary Singapore Straits Wine Company Pte. Ltd. seeks a motivated On-Trade Sales Executive to grow and manage hospitality industry accounts, driving sales growth across our wine and spirits portfolio.

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