Social Media Research Analyst Senior

About the role

As a dedicated Social Media Research Analyst Senior, you will be a strategic partner in designing, developing, executing, and analyzing research projects for short- and long-term business goals and results, with a specific focus on tracking and reporting on social media brand engagement. Lead and facilitate cross-functional teams in the application of the appropriate research methodologies (i.e., qualitative, quantitative, text or business intelligence), design innovation, marketing strategies, and general social media trends to understand insights and translate findings into business strategies. Business recommendations can be based on quantitative or qualitative data, understanding the underlying assumptions of each and their relative impact to address the business problem. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, or Tampa, FL. Relocation assistance is not available for this position.

Responsibilities

• Leads, facilitates and/or collaborates with cross functional teams and vendors in support of the end-to-end research project(s).
• Determines the appropriate research methodologies, design innovation, marketing strategies and general industry trends on social media brand engagement.
• Applies advanced level of knowledge in conducting research using the appropriate methodology (quantitative, qualitative, text or business intelligence). Examples include surveys, usability tests, focus groups, in-depth interviews, and ethnographical studies.
• Formulates findings into business recommendations and presents findings to various levels of leadership.
• Mentors and provides guidance to peers and team members; navigates through obstacles to resolve escalated issues of an unusual nature.
• Researches and identifies industry best practices and trends to increase effectiveness.
• Acquires, maintains, and applies advanced knowledge of the business, its products and processes, and advanced knowledge of qualitative or quantitative research methodologies to represent member sentiment across products, channels, and experiences.
• Ensures risks associated with social engagement activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
• What you have:
• Bachelor's degree; OR 4 years of relevant education and/or experience.
• Demonstrated leadership experience to include leading projects.
• Advanced knowledge of qualitative or quantitative research methodologies, relevant research tools, and knowledge of relevant industry data sources with a focus on corporate social media brand engagement.
• Advanced analytical skills with proven ability to interpret data and link insights to growth opportunities.
• Proven ability to influence through data while maintaining compliance and regulatory standards.
• Advanced knowledge of social media listening and tracking tools.
• What sets you apart:
• Experience in measuring and tracking impact of social media brand engagement, and distilling those insights into clear and actionable reports for senior business leaders.
• US military experience gained through military service or gained as a military spouse / domestic partner
• Compensation range: The salary range for this position is: $103,450 - $197,730.
• USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).
• Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.
• Employees may be eligible for pay incentives based on overall corporate and individual performance and at the disc

Benefits

Additional Information

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful. We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

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