Head of SEO (maternity cover)

About the role

Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we're enjoying skyrocketing growth. Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients' specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we've acquired with our 1000+ client base around the globe. We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client. Reports to: Managing Director About the SEO Team 20+ strong SEO team based in London and Cornwall, UK We are a close-knit team who work hard but also have a lot of fun Although we have a hierarchy, we like to operate in an open and inclusive way No idea or question is a bad one - if you want to see change, then be the change, and if you want to make something happen, just say The team is made up of SEO generalists, technical SEO experts, SEO content writers and Digital PR specialists We have great collaboration between our main London office and our satellite Cornwall office. Last year we went on a trip to Cornwall together - we surfed, walked and had fun. These trips aren't mandatory, so if they're not for you that's ok too We work with clients across automotive, luxury fashion, travel, charity, technology sectors and more! The DEI team at Artefact is led by two members of the SEO team - DEI is very important to us Main Responsibilities Team Support in leading a multidisciplinary SEO team across Technical SEO, Content, Analytics, and Digital PR Foster a collaborative, inclusive, and high-performing team culture, supporting career development, capability growth, and delivery excellence across the department Facilitate team catch-ups, plus Global SEO calls Updating the wider agency in the monthly Townhall RE SEO & Commercials Define best practice methodologies, sharing with the wider team and ensure full integration with all Organic projects and ensure high standards of strategic thinking, delivery quality, and client service Work closely with senior leadership to support operational planning, team resourcing, commercial priorities, and management of SEO tools and partnerships. The role manages direct reports across Technical SEO, Content, and Digital PR Clients Lead integrated SEO and AI Search strategies across a portfolio of enterprise and global clients, ensuring campaigns align with wider marketing and commercial objectives while driving measurable business impact Act as a senior strategic advisor on evolving search behaviours, including AI Overviews, LLM visibility, AI assistants, and generative search experiences, translating complex opportunities into actionable recommendations for senior stakeholders Facilitate the implementation of efficiencies across SEO/GEO workflows and client deliverables across SEO Work closely with other Account Directors and Heads of Department to ensure work produced for clients is best in class, innovative and consistent across all clients Track record of growing organic traffic and revenue at scale, with demonstrable commercial impact Strong commercial and stakeholder management skills, with the ability to build trust across marketing, product, engineering, and leadership teams Demonstrable understanding of how AI can enhance SEO workflows, operational efficiency, and search strategy development AI Search & Innovation Lead thinking around AI Search / GEO (Generative Engine Optimisation) Help evolve Artefact's AI Search methodologies, frameworks, and product offerings Advise clients on visibility across platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and Copilot Support the development of new measurement frameworks for AI visibility, citations, mentions, and share of voice Stay ahead of industry developments and bring innovative thinking into client work and agency propositions Agency/ Commercial Represent Artefact's SEO and AI Search expertise through thought leadership, industry events, speaking opportunities, and internal enablement initiatives Support commercial growth through new business pitches, RFPs, strategic presentations, and identification of client growth opportunities Work closely with leadership teams to support commercial performance and growth

Requirements

• Essential
• 10+ years' experience in SEO, including significant experience in

Additional Information

Head of SEO (Maternity cover)

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