Head of Marketing - Strategy & Operations
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Responsibilities
- Own and evolve the marketing operating model, ensuring scalable, repeatable execution across teams, channels, and initiatives
- Design and continuously improve enterprise-grade processes, workflows, and governance models that drive efficiency, clarity, and accountability
- Act as a central integrator across Marketing, Sales, Product, Finance, Technology, and Compliance, partnering with senior leaders to drive alignment, resolve trade-offs, and deliver against shared priorities
- Proactively identify risks, resourcing constraints, and execution challenges; provide executive-level options, implications, and recommendations to enable timely decisions
- Establish and maintain consistent operating rhythms, planning cadences, and decision-making forums across the marketing organization
- Develop dashboards and reporting that provide leadership with reliable, actionable insights
- Translate performance data into clear, concise executive narratives, including implications, risks, and recommended actions
- Lead the development and facilitation of Quarterly Business Reviews (QBRs), owning storyline, structure, and final executive-facing deliverables for senior leadership audiences
- Prepare presentations, readouts, and written materials for executive and senior leadership meetings, proactively framing decisions, trade-offs, and recommended actions
- Serve as an extension of the Head of Marketing, managing priority intake, decision and issue escalation, and follow-through across leaders to ensure commitments turn into action
- Serve as the primary liaison for firm/agency alignment, partnering with field leaders to translate requests into clear workstreams and advising the Head of Marketing on what to prioritize and execute
- Serve as a strategic thought partner to senior marketing leadership, helping shape priorities, messaging, and decision framing
- Own leadership operating rhythm for the Head of Marketing (staff meetings, 1:1s, exec forums), including agenda-setting, pre-reads, decision capture, and follow-ups
- Enable effective communication across senior stakeholders by synthesizing inputs, clarifying decisions, and aligning execution
- Drive strategic prioritization for the organization (annual priorities, OKRs, and cross-functional commitments), ensuring alignment to business outcomes and capacity
- Lead the annual and multi-year marketing planning and budgeting process, in close partnership with Finance
- Develop business cases, investment proposals, and ROI narratives to support strategic initiatives
- Track and manage marketing spend, capacity, and headcount against approved plans
- Ensure disciplined execution while enabling flexibility to respond to evolving business priorities
- Qualifications & Experience
- 10+ years of experience in marketing operations, marketing strategy, business operations, or related roles
- Strong marketing background required, including understanding of campaign execution, channels, performance measurement, and go-to-market dynamics
- Proven experience partnering with and influencing executive and senior management stakeholders (VP/SVP and equivalent), with demonstrated ability to drive decisions and outcomes
- Experience operating as an executive advisor/strategic operations partner to a senior leader in a complex, matrixed organization
- Demonstrated success leading complex, cross-functional initiatives without direct authority
- Deep experience with marketing technology platforms, analytics, and operational enablement
- Exceptional ability to synthesize complexity into executive-ready narratives and presentations
- Highly effective communicator with strong executive presence
- Comfortable balancing strategic leadership with hands-on execution
- Education
- Bachelor's degree required
- MBA or relevant advanced degree strongly preferred
- Location
- This
Additional Information
Position Overview The is a critical leadership role responsible for driving Strategy & Operations for the overall operational efficiency of the FPRS & CSWM Marketing organization. This role serves as a senior strategic advisor and operational partner to the Head of Marketing (FPRS & CSWM) and as a trusted advisor to senior marketing leadership-acting as a primary interface to executive stakeholders and ensuring that strategy is translated into clear priorities, disciplined execution, and measurable outcomes. The role owns the end-to-end marketing operating model, including process design, performance management, planning, and budget oversight. A core expectation of this position is to influence decision-making through executive-level communication-synthesizing complex strategies, operational realities, and performance insights into concise, action-oriented narratives for QBRs, leadership meetings, steering committees, and ad hoc executive forums. Success in this role requires a strong marketing foundation, exceptional business judgment, comfort operating at the executive level, and the ability to seamlessly move between strategic leadership and hands-on execution.
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