Performance Marketing (Paid Media), China

About the role

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

Responsibilities

• Own the China performance marketing strategy across awareness, demand, and pipeline acceleration programs aligned to regional and global GTM priorities.
• Build and manage quarterly and monthly media plans, budgets, and forecasts tied to pipeline coverage and revenue targets.
• Translate global positioning and campaigns into China-localized growth programs that resonate with regional segments, industries, and buyer personas.
• Lead end-to-end campaign execution across Baidu (search & display), Tencent (WeChat, WeCom, Tencent Ads), ByteDance (Douyin, Toutiao), Alibaba ecosystem, and professional/B2B platforms.
• Own platform relationships, optimization roadmaps, and beta/whitelist opportunities.
• Manage agencies and vendors to ensure best-in-class bidding, targeting, creative testing, and reporting.
• Partner with Marketing Operations to design and execute China-specific lead capture, scoring, and routing frameworks integrated with CRM and global data systems.
• Support ABM and key-account programs through account targeting, intent data activation, and opportunity influence tracking.
• Optimize form strategy, progressive profiling, and conversion flows to balance CPL efficiency with lead quality and account fit.
• Own end-to-end performance reporting from first touch through SQL, Opportunity, and revenue contribution.
• Partner with Marketing Ops to implement UTM governance, platform tagging, and privacy-compliant tracking across China domains and channels.
• Develop dashboards and insights on CPL, CAC, pipeline velocity, win rate, and ROI by channel, segment, and region.
• Design and run A/B and multivariate tests across creatives, landing pages, bidding strategies, audience segments, and messaging.
• Ensure campaigns and data practices align with China data privacy, hosting, and advertising regulations.
• Partner with Legal, IT, and Marketing Ops on consent frameworks, data residency, and platform compliance.
• Maintain brand and messaging alignment with global standards while

Additional Information

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide - including Brex, Rippling, Navan, Qantas, SHEIN and many more - with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you're motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you "get stuff done" end-to-end. You use AI to work smarter and solve problems faster. Here, you'll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let's build what's next.

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