Manager, Video and Programmatic Media

About the role

The Manager, Video & Programmatic Media (VPM) is a strategic leader responsible for driving enterprise-level growth across Video, Audio, and Display channels - spanning Linear TV, CTV, OLV, YouTube, Streaming Audio, and Programmatic Display. This role partners closely with clients and cross-functional teams to build integrated, full-funnel media strategies grounded in Ovative's Enterprise Marketing Return (EMR) framework. The Manager leads day-to-day client strategy, execution, and optimization while influencing measurement evolution beyond channel-level KPIs to true business outcomes. This role also manages and develops team members, advances VPM best practices, and plays a key part in helping clients unlock profitable growth through holistic media investment. Responsibilities of a Manager, Video and Programmatic Media include: Media Management & Executional Leadership: Lead end-to-end strategy, execution, and optimization across Linear TV, CTV, OLV, YouTube, Streaming Audio, Podcasts, Display, and Native Define clear business objectives , channel KPIs, audience strategies, and testing roadmaps aligned to enterprise impact Own tactical execution including segmentation strategy, DSP bidding approaches (algorithmic and manual), creative coordination, trafficking oversight, and inventory management Drive ongoing optimization informed by performance insights, incrementality thinking, and evolving client business needs Translate analysis into clear, actionable recommendations and forward-looking strategic pivots Manage complex budgets and flowcharts across channels, ensuring accuracy, pacing discipline, and financial accountability Maintain strong relationships with platform and media partners to unlock innovation and performance opportunities Cross-F unctional S trategy & Thought Leadership: Serve as a subject matter expert across video & programmatic channels, contributing POVs that elevate client strategy and Ovative best practices Partner with paid search, paid social, SEO, analytics, and creative teams to develop integrated, full-funnel media strategies Identify cross-channel synergies and incremental growth opportunities within the broader media mix Collaborate with Measurement teams to align channel optimization with Enterprise Marketing Return (EMR) and holistic business outcomes Proactively evaluate emerging platforms, technologies, and data solutions to advance Ovative's VPM capabilities Client Relationship Management: Own day-to-day client leadership across Video, Audio, and Programmatic channels Clearly communicate strategy, performance insights, and optimization recommendations Lead recurring meetings, planning sessions, and performance reviews Build trusted relationships with client stakeholders and establish credibility through strategic rigor and executional excellence Influence clients to evolve their media planning and measurement approaches to drive enterprise impact Team Leadership & Employee Development: Tr ain and manage Ovative team members Foster a culture of open communication and 360-degree feedback Inspire your team and direct reports to reach their quarterly, annual, and long-term goals Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high-performing and organized team.

Requirements

• 5+ years of experience in Video, Audio, or Programmatic media
• Proven hands-on experience managing campaigns across digital video (YouTube, CTV, OLV, Display)
• 1+ year of people management experience
• Great communication and extensive client management experience (internal or external)
• Sound conceptual and analytical problem-solving skills
• Preferred:
• Experience leading programs for large-scale brands including omnichannel retail brands or eCommerce businesses
• Experience across both traditional (Linear TV/Radio) and digital video/audio
• Experience with tools such as The Trade Desk, DV360, Goog

Benefits

Additional Information

About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land.

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