Senior Product Analyst

Responsibilities

• Product Analytics & Insights
• Analyze user behavior across the entire buyer journey to identify friction points and growth opportunities.
• Define and maintain core product metrics, success KPIs, monitoring dashboards, and alerting systems.
• Perform deep-dive investigations to root-cause issues and uncover actionable insights.
• Conduct cohort analyses, retention studies, stickiness modeling, and liquidity monitoring to understand product health.
• Build and evaluate segmentation models (behavioral, lifecycle, value-based) to support personalized user experience and targeted strategies.
• Translate complex analysis into clear narratives for leadership and stakeholders.
• Collaborate with the recommendation, growth, and monetization teams to provide analytical insights that improve feature performance.
• Experimentation & Causal Measurement
• Partner with Product Managers to shape hypotheses, size opportunities, and guide decision-making with analytical evidence.
• Own the end-to-end A/B testing lifecycle: design, KPI definition, sample sizing, experiment setup, and post-experiment analysis.
• Build frameworks for long-term impact measurement, guardrail metrics, and cross-feature interaction effects.
• Apply causal inference techniques (e.g., Difference-in-Differences, Matching, Synthetic Control, Uplift Modeling) to evaluate product impact.
• Leverage AI tools and automation to accelerate analysis cycles and reduce manual overhead.
• 4-7 years of experience in product analytics, data science, or business analytics within a consumer tech, e-commerce, or marketplace environment. Comfortable working in a fast-paced, iterative environment.
• Strong product sense, user experience, and business impact.
• High ownership mindset, curious, proactive, and detail-oriented; comfortable going beyond surface-level insights.
• Ability to build compelling visualizations and analytical narratives.
• Strong proficiency in SQL (preferably BigQuery) and Python (pandas, numpy, scikit-learn, statsmodels).
• Comfortable working in AI-native environments; experienced with LLM-based tools (e.g., Claude, Cursor) and CLI scripting to accelerate analytical workflows.

Benefits

Additional Information

Chợ Tốt is Vietnam's leading online classifieds platform, connecting millions of buyers and sellers across various categories. At Chợ Tốt, data is at the heart of how we understand our users and build impactful products. We are committed to innovation, data-driven decisions, and creating seamless user experiences. As a Senior Product Analyst, you will be a strategic partner to Product Managers, Designers, and Engineers, focused on the buyer experience, using data to uncover opportunities, shape product direction, and measure the real-world impact of our decisions. You'll be the primary analytical owner for the buyer squad while contributing to cross-functional initiatives to ensure the liquidity on platform. If you want to turn your data passion into massive product impact for a 10M+ monthly users, this role is for you.

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