Marketing Specialist

About the role

How many companies can say they've been in business for over 179 years? Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! Location/Region: This position is located in Toronto What's the role? The Marketing Specialist is responsible for developing and executing integrated marketing programs that drive customer engagement, business growth, and digital transformation across ZEISS Canada. This role combines marketing communications, campaign management, customer experience, CRM, digital platforms, and launch readiness initiatives. Working cross-functionally with Sales, Product Management, Customer Success, and Global Marketing teams, the Marketing Specialist ensures consistent execution of customer-facing programs while advancing digital capabilities that improve efficiency, adoption, and business performance. The role serves as a key connector between marketing strategy, customer engagement, and digital enablement, supporting product launches, partner programs, loyalty initiatives, and customer marketing programs across the ZEISS Vision portfolio. Sound Interesting? Here's what you'll do: Develop and execute integrated marketing campaigns across digital, social, email, events, and customer channels. Support product launches, promotions, pricing updates, and customer communication initiatives. Collaborate with Product Management and Sales teams to create customer-facing materials and campaign assets. Develop and manage B2B, B2C, and B2B2C marketing programs. Monitor campaign performance and provide recommendations for optimization. Coordinate trade shows, industry events, conferences, webinars, and customer engagement activities. Maintain marketing collateral and promotional materials inventory. Digital Marketing & CRM. Manage Salesforce Marketing Cloud and CRM marketing activities. Build customer segments, nurture programs, automated journeys, and lead generation campaigns. Maintain CRM data quality and reporting integrity. Develop dashboards and reporting tools to support business decision-making. Monitor marketing KPIs including campaign performance, engagement, lead generation, and customer adoption metrics. Ensure compliance with privacy regulations including CASL and PIPEDA. Digital Platforms & Customer Experience. Support management of ZEISS websites, customer portals, online shops, and digital platforms. Coordinate content updates, SEO optimization, analytics, and lead capture functionality. Identify opportunities to improve customer experience and digital engagement. Support implementation and adoption of digital tools for customers and internal stakeholders. Develop customer onboarding materials, training resources, and adoption programs. Partner Programs & Loyalty Initiatives Support execution of partner and loyalty programs within Salesforce and related systems. Coordinate onboarding activities, communications, training, and reporting. Track program participation, engagement, and performance metrics. Collaborate with Global teams on localization and implementation of partner initiatives. Digital Transformation & Process Improvement Identify opportunities to improve marketing workflows, automation, and customer-facing processes. Support implementation of new technologies, digital tools, and platform enhancements. Document processes, workflows, and best practices. Participate in cross-functional projects related to launch readiness, customer experience, and operational excellence. Do you qualify? University Degree in Marketing, Marketing Communications, Journalism or related discipline. Or 3 years of related Marketing Communications experience. Minimum 3-5 years demand generation and marketing experience, social media, experience implementing "nurture" c* Experience in new lead generation, install base marketing and database management (segmentation, reporting, maintenance, list acquisition, etc.) Must have customer marketing developing B2B, B2C and B2B2C website. Self-starter and proven marketing innovator with strong writing and communication skills, must have excellent writing and editing experience, ability to write in French an asset. Must have excellent presentation and analytical skills, plus demonstrated skills to handle a variety of assignments simultaneously and able to work independently on assigned projects. Proven ability to find solutions to a myriad of bu

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