Chief Marketing Officer, Main Campus

Requirements

• Job Overview
• Key areas of responsibility include, but are not limited to:
• Developing and executing lead-gen strategies for master's programs
• Leading website strategy and user experience optimization
• Designing and implementing content strategies across channels
• Overseeing the development of creative assets, including photography and video
• Planning and executing multi-channel advertising campaigns
• Advancing SEO and emerging strategies including AI-driven search
• Designing and conducting market research to better understand prospective student behaviors, needs, and decision drivers
• Work Interactions
• Chief Digital Officer - regular meetings to integrate new website functionality and technology
• SCS Exec Director of Marketing - regular meetings
• Director of Marketing, MarTech - regular meetings
• Deans / Program Managers - regular meetings
• Admissions advisors - regular meetings
• Requirements and Qualifications
• Master's degree
• 15+ years marketing, branding and/or advertising experience or an equivalent combination
• Project or client management experience in advertising, marketing, or communications-oriented organization and demonstrated results over time
• Extensive website redesign, creative development and production, and media planning and placement experience required
• Proven success at managing and mentoring a team
• Budget management experience including building a marketing budget and working with finance to plan for resources
• Experience with CRM strategy and implementation, Google Analytics, Google Tag Manager, paid search and SEO best practices
• Must have strong analytical thinking, written, and oral communication skills
• A high level of organizational and time management skills is required
• S/he will be detail-oriented, a good communicator with excellent interpersonal, collaborative, and consultative skills
• Preferred Requirements and Qualifications
• Higher education marketing experience required
• Advertising agency experience preferred
• Work Mode Designation
• This position has been designated as Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designati

Additional Information

Georgetown University comprises two unique campuses in the nation's capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

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