Market Development Manager

About the role

Every person who should know about Nexus Black doesn't yet. That's the job. We build AI for the industries that keep the world running - energy grids, factory floors, aircraft hangars, field service vans. Our products {Resolve, Comply, Flow} are already delivering incredible results for current customers. What we need is someone who can open doors to the next hundred. This is a net-new role focused on net-new accounts. You'll prospect into asset-heavy industries, book qualified meetings, conduct market research to fuel marketing campaigns, and build marketing-attributed pipeline. The buyers we're reaching are drowning in generic AI outreach. The Attention Recession is real, and the only way through it is to be sharper, more relevant, and more creative than everyone else in their inbox. You'll work within an AI-first marketing infrastructure that gives you an edge: intent data that tells you what accounts are actively researching, personalized sequences built around that search behavior, direct mail that earns a conversation, and video that makes you a person instead of a template. If you're the kind of person who's already bored with spray-and-pray and wants to run real, personalized plays (with a lot of experimentation along the way!): keep reading.

Responsibilities

• Conduct market research - and apply it. What are the hot topics in the markets we serve, timely trends, or compliance deadlines? Find them to incorporate into your messaging and inform marketing campaigns.
• Lead gen and nurture. Not every prospect is sales-ready, but non should go cold. You'll partner with marketing to fill seats and virtual and live events, run structured follow-up after, and build nurture plays that keep warm accounts moving until the timing is right.
• Run account-based outbound. Using Claude and your own ingenuity, research target accounts deeply enough to earn a reply. Understand their industry, their operational pain, their tech stack. Build multi-touch sequences with messages that reference what matters to them.
• Act on intent data. When a target account is researching predictive maintenance, field service automation, or compliance AI, you'll follow up with custom sequences built around that specific search behavior. Timing and relevance is key.
• Use direct mail to open doors. Sendoso is in the stack. You'll use it strategically to stand out and create warmth: a well-timed physical send to get a first meeting, to re-engage a stalled conversation, or to land a demo. Not swag dumps, but targeted, creative plays that earn attention.
• Send video. Record short, personalized videos for high-priority accounts. Show the prospect you've done the work. A 60-second video that references their plant, their industry challenge, or a recent announcement cuts through in a way that text can't.
• Book qualified meetings and generate qualified pipeline for the AE team - but also surface accounts, feed market intelligence back to campaigns, and build the warm relationships that convert over time. Every handoff includes context the marketing team can use to improve campaigns.
• Manage your pipeline in HubSpot. Log activity, track engagement, update contact and account records, and keep your pipeline clean. The data you put in powers the marketing team's reporting and the AE's prep.
• How You'll Work
• You'll sit inside an AI-first marketing operation. That means:
• AI-powered research and personalization. Claude helps you research accounts, draft personalized outreach, and build sequences faster than you could manually. You'll learn to use it as a daily tool.
• Intent-driven prioritization. Outbound outreach will prioritize accounts that are in-market and what they're searching for. You'll build your daily motion around that signal.
• Multi-channel plays. Email, LinkedIn, phone, video, direct mail... you'll be comfortable leveraging multiple systems, channels, and experimenting.
• Tight feedback loops. What's landing? What's getting ignored? Which industries respond to what? Your frontline intel directly shapes overarching campaign strategy, targeting, messaging, and content.
• Contribute to campaign content. Flag customer language, objections, and competitive intel from your conversations that the marketing team can turn into content, messaging, and campaign angles. Your conversations are a primary source of market insight.
• What You'll Sell Into
• Products: Resolve {field service and maintenance}, Comply {compliance}, Flow {manufacturing}.
• Industries: Field Service , energy, utilities, manufacturing, aerospace, and asset-intensive operations.
• Buyers: VP Operations, maintenance directors, heads of field service, plant managers, compliance leaders, and

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