Director, Commercial Lines Sales

About the role

The Director, Commercial Lines Sales, is a front-line sales leadership role responsible for building and managing a dedicated team of new-to-HUB Ontario commercial insurance producers at various stages of their sales careers. This role is the engine behind HUB Ontario's producer pipeline strategy, combining hands-on sales coaching with disciplined talent development and cross-functional alignment. The Director will lead a target team of approximately 15 producers, overseeing daily activities, performance against ramp milestones, and readiness to progress into professional HUB producer roles. The role actively participates in hiring, contributes to compensation and structure decisions, and serves as a key liaison between the team and the Mid-Market and Commercial Programs segment leaders at HUB Ontario. This role suits a commercially minded sales leader who thrives in a coaching and development environment, is comfortable in a fast-paced, matrixed brokerage, and is motivated by building the next generation of HUB sales talent.

Responsibilities

• Lead, coach, and develop a team of approximately 20 Schedule 1 and Schedule 2 commercial insurance producers through structured ramp milestones to producer readiness.
• Drive daily sales activity, pipeline discipline, and prospecting cadence; hold producers accountable to defined KPIs and conversion benchmarks.
• Deliver hands-on sales coaching across discovery, qualification, broker-of-record strategy, presentation, and close - including live joint calls and deal debriefs.
• Partner with HUB Ontario Mid-Market and Commercial Programs segment leaders to align pipeline, segment fit, and successful producer transitions.
• Participate actively in sourcing, interviewing, and selecting producers; contribute to onboarding design and ramp curriculum.
• Contribute to compensation, draw structure, and team design discussions with HR, Finance, and senior sales leadership.
• Track and report individual and team performance, ramp progress, and pipeline health to executive leadership on a defined cadence.
• Champion a high-performance, accountable, and collaborative culture aligned with HUB's values and Canadian regulatory standards.
• Qualifications and expertise that pave the way for Success
• 10+ years of commercial insurance experience, including a demonstrated track record in commercial sales production and/or sales leadership.
• Proven success leading, coaching, or developing commercial producers - formal people leadership experience strongly preferred.
• Deep knowledge of commercial P&C insurance, broker distribution, and Canadian market dynamics; familiarity with Mid-Market and Programs segments an asset.
• RIBO license required (or ability to obtain promptly); CAIB, CIP, or CRM designation considered an asset.
• Strong commercial acumen with the ability to translate pipeline data, ramp metrics, and producer behaviours into actionable coaching.
• Demonstrated ability to operate in a matrixed organization and influence across segment leaders, shared services, and executive stakeholders.
• Excellent communication, executive presence, and judgment; comfortable with candid performance conversations.
• Entrepreneurial mindset with a builder's orientation - comfortable shaping process, structure, and team norms in a developing program.
• Elevate Your Career with HUB International
• Your Advancement and Well-being: Our Priority
• At HUB, we place immense value on the well-being and professional development of our team. Here's what you can look forward to as part of the HUB Team:
• Work-Life Balance: Take advantage of flexible working arrangements and generous time-off policies that adapt to your needs and lifestyle.
• Professional Growth: Advance your career with HUB-sponsored training programs, tuition reimbursement, and other development opportunities tailored to help you succeed.
• Industry Support: Benefit from reimbursements for professional licensing and membership fees, reflecting our investment in your expertise.
• Exclusive Perks : Enjoy special discounts on events, travel, accommodations, and personal home & auto insurance, making your HUB experience even more rewarding
• Service: Our Ethos
• If you require assistance or accommodation at any stage of the recruitment proce

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