Senior Director, Marketing Poland & Baltics

Responsibilities

• Market & Portfolio Strategy (Poland & Baltics)
• Define and lead the overall marketing agenda for Poland & Baltics across categories, brands, and consumption occasions.
• Adapt global category strategies into locally meaningful growth plans that reflect consumer habits, price sensitivity, and evolving channel mix.
• Build forward-looking portfolio strategies and annual plans that accelerate penetration, strengthen brand love, and drive profitable growth.
• Identify competitive advantages through sharper insights, differentiated creativity, and integrated IMX planning.
• Business Planning & Delivery Discipline
• Co-own the Annual Business Plan together with Customer and Commercial leadership.
• Establish clear KPIs covering brand equity, volume, NSR, market share, and execution quality.
• Drive consistent performance tracking and business reviews, ensuring rapid response to market shifts.
• Align marketing investments with key commercial priorities, including promotional intensity and retailer dynamics.
• Bottler & System Integration
• Act as the primary marketing partner to bottler leadership within Poland & Baltics.
• Build cohesive, end-to-end system plans spanning brand building, activation, and point-of-sale excellence.
• Influence key decisions on media spend, in-store presence, pack architecture, and activation priorities, particularly within high-frequency channels such as discounters and convenience.
• Lead structured governance to maintain alignment, transparency, and execution discipline across the system.
• Localization & OU Connectivity
• Serve as the link between Europe OU Category teams and the Polish & Baltic business.
• Ensure that global campaigns and IMX assets are effectively localized to reflect local culture, language nuances, and regulatory requirements.
• Bring strong local market perspective into regional and global discussions to shape future strategies.
• Innovation & End-to-End Experience Excellence
• Drive successful market deployment of innovation pipelines, ensuring readiness across functions and strong in-market impact.
• Partner closely with IMX, Media, and Creative teams to deliver integrated, full-funnel campaigns tailored to Polish audiences.
• Accelerate digital transformation, precision marketing, and data-driven decision-making.
• Collaborate with Customer & Commercial leadership to ensure seamless connection between brand plans and shopper activation.
• Cross-Functional Leadership
• Work in close partnership with Commercial, RGM, Finance, PACS, Insights, Supply Chain, and Digital/Commerce teams to ensure joined-up execution.
• Actively contribute to the Poland & Baltics leadership team, representing the marketing function in key decisions.
• Share successful practices and insights from Poland across the Europe OU network.
• Talent, Culture & Organization
• Lead and inspire a diverse marketing organization, developing senior leaders and strengthening functional capabilities.
• Foster a high-performance culture grounded in accountability, creativity, and consumer-centric thinking.
• Build strong succession pipelines and invest in capability development across brand, IMX, and digital disciplines.
• Encourage ways of working that are agile, collaborative, and inclusive across both company and bottler teams.
• Governance & Marketing Effectiveness
• Ensure full adherence to internal brand standards as well as Polish and EU regulatory frameworks, including responsible marketing and claims.
• Strengthen discipline in planning, measurement, and ROI evaluation of marketing activities.
• Optimize DME allocation to maximize business returns while operating within agreed guardrails.
• Maintain high execution standards across all consumer and shopper touchpoints.
• Qualifications & Experience
• Bachelor's degree required; Mas

Benefits

Additional Information

Job Description Summary: Job Profile: Senior Director I - Marketing Leadership Location: Poland / Warsaw Role Purpose The Senior Director, Marketing - Poland & Baltics serves as the top marketing leader in the Polish market, accountable for setting direction and delivering integrated marketing strategies across categories and brands. The role ensures sustainable growth by deepening consumer connection, strengthening brand equity, and elevating execution across all touchpoints. This leader plays a critical role in translating global and European frameworks into impactful, locally relevant programs that resonate with Polish consumers and shoppers. Success in this role requires balancing strategic vision with strong operational discipline and close partnership across Commercial, PACS, Strategy, Finance, Legal, and the bottling system. As part of the senior leadership team, the role shapes how marketing drives business outcomes in a highly competitive and promotion-driven environment. While the GM owns full P&L accountability, the Senior Director Marketing is responsible for rigorous DME allocation, effectiveness, and return.

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