Account Director, Programmatic

Responsibilities

• Line Management:
• Line manage a team of junior Programmatic team members (e.g., Programmatic Account Managers, Programmatic Executives), providing coaching, mentorship, and support for their development and career progression.
• Campaign Management:
• Build effective programmatic media plans to organize campaign actions and goals.
• Oversee and ensure best-in-class campaign activation across relevant accounts, ensuring campaigns operate at the highest standard and deliver top-quality output for clients.
• Take a proactive role, supervising campaign activation and optimisation rigor, while also supporting global hub, executives, and managers across your clients.
• Create templates and proven methodologies for optimisation approach for key trading tactics and optimisation logs.
• Client and Partner Management:
• Build strong, effective relationships with clients, maintaining trust and respect.
• Demonstrate an understanding of media and technology developments that influence client business.
• Drive revenue growth through spotting new optimisation opportunities, services, or products and delivering excellent results.
• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
• Understand relevant products and solutions developed within the group.
• People Development:
• Motivate and train individuals, being a key stakeholder in the development of junior staff.
• Support and nurture junior & global hub employees, ensuring their training and development needs are constantly evaluated and fulfilled.
• Clearly outline tasks and objectives with team members, with specific deliverables and timelines for progression.
• Highlight great teamwork and client initiatives; demonstrate examples of Programmatic best practice to the wider team and contribute to department and agency PR.
• Operational Excellence:

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 1543 Account Director, Programmatic - Government New Media Unit (NMU) About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. About WPP 650 Join an award‑winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650, you'll be part of a supportive, collaborative environment that values curiosity, kindness and growth. Named after the 650 UK parliamentary constituencies, WPP 650 reflects our responsibility to serve every community across the UK. The work is complex, fast‑moving and meaningful - influencing behaviour, improving public services and delivering outcomes that matter. Role Summary & Impact As Programmatic Director for the Government New Media Unit (NMU), you will own the rapid, data‑led delivery of always‑on, tactical and reactive biddable media activity across search and social for central government. Operating within an agile, test‑and‑learn delivery model, this role prioritises speed, accountability and continuous optimisation, while ensuring all government governance, compliance and assurance requirements are met. This role sits within a new, fully integrated, end‑to‑end client marketing team and acts as a test bed for the Government's ambitious media and marketing transformation programme. The successful candidate will help define and embed a new operating model for how government delivers responsive, high‑impact paid media. Operating Model & Ways of Working The NMU is designed to deliver a highly agile and responsive service, operating across three defined speeds of delivery: Always‑on activity Continuous delivery, optimisation and performance management Tactical activity End‑to‑end delivery (brief, creative, booking, live) within approximately two weeks Reactive activity 24‑hour turnaround, from brief to creative development and live execution, responding to policy updates, announcements or external events The Programmatic Director will play a role alongside the VP and other digital leads on the account in enabling, governing and scaling this model within WPP Media and WPP 650.

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