Digital Content & Website Specialist

Responsibilities

• Website Strategy & Management
• Create, launch, and maintain product websites, landing pages, and digital experiences that support business growth and lead generation.
• Ensure websites remain current, accurate, visually appealing, and aligned with company branding and messaging.
• Manage website structure, navigation, user experience, and conversion paths to maximize visitor engagement.
• Coordinate website updates, product launches, new feature releases, and content enhancements.
• AI-Powered Content & Digital Experiences
• Leverage AI-powered tools to create, update, and optimize website content, landing pages, blogs, product messaging, and digital assets.
• Develop compelling customer-facing content that clearly communicates product capabilities and business value.
• Create and maintain product pages, solution overviews, case studies, videos, and other digital marketing assets.
• Continuously evaluate new AI technologies and marketing tools that improve productivity, content quality, and digital performance.
• Lead Generation & Growth
• Develop and optimize landing pages and conversion paths that increase qualified leads and demo requests.
• Monitor website traffic, visitor behavior, lead generation performance, and conversion metrics.
• Identify opportunities to improve engagement, conversion rates, and digital marketing effectiveness.
• Collaborate with Sales and Product teams to support lead generation and customer acquisition initiatives.
• Brand Visibility & Digital Presence
• Support the launch and growth of product brands across multiple industries and markets.
• Ensure consistency in branding, messaging, and customer experience across all digital properties.
• Improve visibility across search engines, AI-powered discovery platforms, and emerging digital channels.
• Maintain a strong understanding of company products, customer needs, and market positioning.
• Key Performance Indicators (KPIs)
• Website traffic growth
• Landing page conversion rates
• Qualified leads generated
• Demo requests generated
• Website engagement metrics
• Product brand visibility
• Digital content freshness and accuracy

Requirements

• Bachelor's degree in Marketing, Communications, Business, Information Technology, or equivalent experience.
• Minimum of 3 years of experience in digital marketing, website management, growth marketing, or related roles.
• Experience creating and managing websites, landing pages, and digital marketing campaigns.
• Experience using AI-powered tools for content creation, website development, research, or marketing automation.
• Why Choose Us?
• Diversity and Inclusion
• We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equa

Additional Information

About iRely In 2008, iRely began selling its Commodity Management system to producers and processors. Since then, we have continued to expand and implement new software designed to deliver business management solutions for the petroleum distribution, retail, agriculture, and commodity industries. Today, iRely remains privately owned and self-funded, with a long-term ownership plan that ensures private ownership for decades to come. Our commitment to customer success has made us a global leader in digital transformation. Headquartered in Dallas, Texas with offices in Bangalore (India), and Makati City (Philippines), iRely has nearly 40 years of experience providing end-to-end ERP and CTRM to over 500 customers in more than 25 countries. Here at iRely, we understand that your Business isn't simple, but our Innovative Software Solutions are. Digital Content & Website Specialist www.irely.com Location: Makati City, Metro Manila Schedule: Hybrid Position Overview iRely-Philippines is seeking a highly motivated and technology-driven Digital Growth Specialist to manage and grow the company's digital presence across websites, landing pages, and online marketing channels. This role will be responsible for creating, maintaining, and continuously improving product websites, landing pages, and digital experiences that drive brand awareness, customer engagement, and lead generation. As iRely expands its software offerings into new markets and industries, this individual will play a key role in launching and managing multiple product brands and digital properties. The ideal candidate embraces AI as a core part of their workflow and leverages modern tools to rapidly create websites, content, campaigns, and digital experiences while ensuring accuracy, consistency, and business impact.

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