AVP Co-Brand & Enterprise Lifecycle Marketing Analytics (L11)

Responsibilities

• Drive Business Impact through Advanced Analytics
• Identify opportunities to drive revenue growth, consumer engagement, and key portfolio outcomes.
• Lead high-impact analytics initiatives across the customer lifecycle for existing customers (acquisition, engagement, spend, loyalty, and retention)
• Translate compiled data into actionable insights that influence business decision-making
• Parter with External CoBrand Clients
• Serve as a strategic analytics advisor to CoBrand partners
• Influence partner strategy through data storytelling, performance insights, and opportunity identification
• Own End-to-End Delivery of Analytics
• Oversee development of dashboards, models, and tools that proactively surface insights and drive profitable campaign decisions.
• Ensure scalable, automated, and efficient analytics processes.
• Identify algorithmic innovations and adjustments that improve run-time, augment code structure, and improve results deployment.
• Identify errors, bugs, and other code related challenges that will help accelerate our ability to meet partner demand.
• Champion Data Driven Decisioning
• Promote best practices in analytics, experimentation, and measurement
• Establish frameworks for KPI tracking, performance measurement, and ROI optimization
• Required skills & Knowledge:
• Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience (Distance learning not valid), or in lieu of a degree 8+ years of relevant analytics/data science experience
• Minimum 4+ years of hands-on experience in SQL/SAS with ability to leverage advanced algorithms and be efficient in handling complex/large data
• Minimum 2+ years of solving open-ended business analytics questions independently
• Minimum 2+ years of designing and building dashboards in Tableau or Power BI
• 1+ years of experience presenting to senior leaders and stakeholders
• Should have experience working with cross-functional teams on business problems. Ability to translate complex analytical/statistical techniques into a simple language that cross-functional teams would easily understand.
• Excellent oral and written communication skills with ability to collaborate, articulate and present solutions cutting across functional teams in a simple yet compelling manner
• Background in customer lifecycle marketing campaign analytics (acquisition, spend, retention, loyalty, segmentation analysis, proper test & control setup, etc.)
• Desired Skills & Knowledge:
• Analytics experience on CoBrand or Partner-based credit portfolios
• 2+ Years of experience in project management with ability to independently formulate objectives, lay out key milestones, deliver with high accuracy
• Proven ability to scale analytics solutions and reduce time to market.
• Knowledge of latest tools and techniques with ability to build proof of concepts rapidly
• Eligibility Criteria:
• Degree in

Benefits

Additional Information

Job Description: Role Title: AVP Co-Brand & Enterprise Lifecycle Marketing Analytics (L11) Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry's most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #2 among India's Best Companies to Work for by Great Place to Work. We were among the Top 50 India's Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies. We provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being. We provide career advancement and upskilling opportunities for all to take up leadership roles. Organizational Overview: Our analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth Role Summary/Purpose: AVP, Co-Brand & Enterprise Lifecycle Marketing Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH). The role will deliver on business and organizational priorities for Lifecycle Marketing, solve business problems with solutions that are powered by data and analytics. The model candidate must be a thought leader, hands on problem solver who can deliver actionable insights on Lifecycle Marketing Initiatives across the business, recommend best practices and solutions that drive better customer experience and improve Marketing ROI.

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