Senior Manager, Media Planning

Requirements

• Key Responsibilities and Impact
• Strategic Media Planning
• Support the development of integrated media strategies aligned with client business objectives, audience insights, and market dynamics.
• Translate data and insights into clear planning recommendations that guide channel roles, investment priorities, and campaign frameworks.
• Work closely with the Market Lead and internal teams to ensure planning recommendations support broader business and marketing objectives.
• Cross-Market Collaboration
• Partner with regional and local market teams to ensure the planning strategies are effectively translated into local execution.
• Facilitate the sharing of insights, best practices, and market learnings to strengthen planning effectiveness across markets.
• Support efforts to align planning processes, frameworks, and reporting standards where appropriate.
• Client & Stakeholder Support
• Support the Market Lead in providing strategic planning perspectives to client stakeholders.
• Contribute insights and recommendations to client discussions and presentations.
• Build strong working relationships with internal teams and client stakeholders across scoped markets.
• Innovation & Capability Development
• Identify opportunities to leverage new tools, data sources, and technologies that strengthen media planning and campaign performance.
• Work with internal capability teams to explore and apply innovative solutions that support smarter planning and optimization.
• Contribute to the adoption of advanced tools, including AI-enabled solutions, to improve insight generation and strategic decision making.
• Planning Excellence & Continuous Improvement
• Contribute to the development of best practices and planning frameworks across markets.
• Identify opportunities to improve planning workflows, collaboration, and knowledge sharing within the team.
• Support initiatives that strengthen strategic thinking and planning capability across the organization.
• What Success Looks Like
• In the First 3 Months
• Build Strong Working Relationships: Establish strong collaboration with the Market Lead, internal planning teams, and key client stakeholders.
• Develop Strategic Context: Gain a strong understanding of the client's business objectives, category dynamics, consumer audiences, and market priorities.
• Contribute Planning Insights: Begin contributing planning perspectives and cross-market insights in strategic discussions and planning forums.
• Strengthen Market & Competitive Understanding: Analyze category and competitor activity to identify insights that can inform planning opportunities.
• Explore Tools & Capabilities: Develop familiarity with internal tools, platforms, and data capabilities that support planning and campaign performance.
• In 6 Months
• Support Strategic Planning Development: Work with the Market Lead and strategy teams to refine planning approaches that support campaign objectives across markets.
• Strengthen Client Engagement: Contribute to client conversations by providing clear insights and planning recommendations.
• Leverage Data & Technology: Begin integrating advanced insights, WPP Open capabilities, and planning tools into the planning process.
• Enhance Cross-Market Collaboration: Facilitate stronger knowledge sharing across markets, identifying useful insights

Additional Information

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact As a Senior Manager, Planning, you will support the development and execution of integrated media strategies that drive business growth and brand impact across multiple markets. Working closely with the Market Lead and cross-functional teams, you will help translate client objectives into data-driven planning frameworks that guide campaign strategy and investment decisions. This role requires a strong balance of strategic thinking, analytical capability, and cross-market collaboration, with the ability to synthesize insights and identify opportunities that strengthen media planning and campaign performance. You will partner with internal strategy, activation, and analytics teams while supporting the Market Lead in engaging global client stakeholders. You will also contribute to strengthening planning excellence across markets by sharing insights, supporting the adoption of best practices, and helping introduce new tools and capabilities that enhance planning effectiveness.

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