Executive, Branch Communications Planner & Copywriter (Contract)

About the role

If you are looking to excel and make a difference, take a closer look at us... Functional (job responsibilities) Integrated Communication Planning: Strategically map out the in-branch customer messaging journey. You will determine the right channels, timing, and placement for all communications across our retail network. Copywriting Excellence: Lead the creative copy strategy, narrative direction, and scriptwriting exclusively for in-branch touchpoints, including digital screens, physical merchandising, micro-events, and retail campaign materials. Cross-Functional Collaboration: Partner closely with the Branch Creative & Design Executive and the broader Brand Communications team to seamlessly merge visual assets with textual content into polished, branch-ready retail products. Stakeholder Influence: Develop and deliver high-impact presentations and communication proposals. You will confidently use diplomacy and persuasive communication to win stakeholder buy-in and project sign-offs from various business units. Governance & Blueprinting: Author and establish clear tone-of-voice guidelines and communication templates within our Retail Blueprint frameworks to ensure all messaging is clear, engaging, and brand-compliant. Tracking & Feedback Optimization: Build and manage a systematic digital tracking system to ensure on-time delivery of communication plans. Post-launch, you will run surveys, collect branch feedback, and transform raw performance insights into polished improvement reports for future campaigns. Jobholder Requirements Bachelor's degree in Mass Communications, Journalism, Advertising, Creative Writing, Marketing, or a related field. Experience in communications planning, campaign coordination, content strategy, or within an advertising/creative agency portfolio. Demonstrated experience in mapping out communication journeys, presenting ideas directly to stakeholders, and working as part of a copy-design team tandem to deliver complete creative products. Strong ability to plan and map out structured message hierarchies across a physical retail environment, matching the right message to the right asset (e.g., screen, flyer, banner). Exceptional creative copywriting, editing, scriptwriting, and storytelling skills, with a proven ability to translate complex financial products into highly engaging, lifestyle-driven copy for a retail branch environment. Strong public speaking, presentation, and diplomacy skills; highly confident in presenting end-to-end communication strategies and influencing stakeholder decisions to obtain project buy-in. About Hong Leong Bank We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China. We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation. Realise your full potential at Hong Leong Bank by applying now.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at hlb? Share your experience