YouTube Channel Strategist - The Points Guy

Responsibilities

• Own the channel strategy
• Build and execute a YouTube roadmap aligned to company goals: traffic, conversions (including newsletter subscriber acquisition and LTO performance), audience development and partnerships.
• Define content pillars, series architecture and publishing cadence at the channel level, not the video level
• Translate TPG's editorial and social competencies into YouTube-native programming
• Pitch series concepts that are platform-credible, growth-oriented and editorially sound
• Lead Shorts strategy as a distinct format with its own publishing goals and performance tracking separate from long-form
• Drive performance and growth
• Analyze viewer behavior, retention patterns and funnel performance, then build strategy around what the data shows
• Monitor channel health metrics (CTR, average view duration, watch time, impressions, subscriber velocity) and translate them into real strategic decisions
• Own thumbnail strategy: establish visual standards, run A/B tests and partner on execution and iteration
• Optimize for discovery
• Track competitor channels, algorithm updates and creator economy shifts
• Partner cross-functionally
• Provide the strategic brief that informs what gets made and why, working closely with video production on content direction
• Define how YouTube content ladders into TPG's broader social distribution, including how long-form drives short-form and vice versa
• Manage and develop a direct report, setting clear direction, giving regular feedback and supporting their growth within the team
• Collaborate with internal partners to extend content across platforms
• Support monetization opportunities
• Own the channel experience
• Manage publishing cadence and content calendar
• Keep channel optimized
• Introduce experimentation, learning and iterating further

Requirements

• 4-7+ years in YouTube strategy, channel management, or a creator-side role with demonstrated channel growth (portfolio or examples required)
• Fluency in YouTube Analytics: you know your way around retention graphs, CTR benchmarks and impression-to-view funnels, and you use them to make decisions
• Proven experience building content pillars or series concepts at the channel level
• Strong grasp of what drives click-through rate and how thumbnail strategy, title construction and metadata work together
• Experience building or scaling a Shorts program alongside a long-form channel
• Hands-on experience editing YouTube Shorts, or close enough familiarity with the format to give sharp, specific feedback to an editor
• Experience with YouTube Studio, TubeBuddy or VidIQ
• Strong communicator who can build alignment across production, editorial and social teams
• Comfortable managing a direct report and giving meaningful, growth-oriented feedback
• At ease in a test-and-learn environment
• Success in This Role Looks Like
• YouTube becomes a consistent top driver of traffic and new audience acquisition for TPG
• Clear, repeatable content formats that perform reliably
• Measurable growth in subscribers, watch time and click-through to site
• Tight integration between YouTube and TPG's broader social and editorial strategy
• Background at a media company, publisher or multi-topic content brand rather than a single-creator channel
• Familiarity with travel, personal finance or consumer lifestyle verticals
• Experience in creator partnerships or influencer-led content
• Background with affiliate or performance marketing models
• Comfortable presenting strategic roadmaps and performance reviews to senior leadership

Benefits

Additional Information

*This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week. For The Points Guy website click here . Curious how The Points Guy fits into Red Ventures? Click here . A great YouTube video and a great YouTube channel are two different things. We have people building the videos. We need someone building the channel. The YouTube Channel Strategist is the architect of our channel's long-term growth: channel positioning, audience development, content architecture, publishing cadence and monetization strategy. This is not a production role. It connects business goals to audience insights, maps content pillars to subscriber journeys and defines what kind of channel TPG is building on YouTube and why. You'll sit on the social team and work closely with the video production team on execution.

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