Senior Associate, Consumer Lifecycle Marketing
External
Doordashcanada · Toronto, On, CanadaPrepare for this interview
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About the role
DoorDash's mission is to grow and empower local economies. The Consumer Lifecycle Marketing team in Canada is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value. We connect consumers with the most relevant products, merchants, and moments across the DoorDash ecosystem - including high-impact seasonal and cultural Occasions throughout the Canadian calendar. We are looking for a strategic, creative, and execution-oriented lifecycle marketer to join the Canada Consumer Lifecycle Marketing team. In this role, you will own CRM strategy and campaign execution for Occasions - key seasonal and cultural moments (e.g. Valentine's Day, Mother's Day, Canada Day, Thanksgiving, Boxing Day, and more) that drive some of the highest-impact order volume moments of the year. You will be responsible for developing integrated CRM strategies that maximize customer engagement and order volume during these peak moments, while connecting moment-based campaigns to longer-term lifecycle retention. The ideal candidate can think big picture about occasion strategy in one moment and dive into the weeds of campaign execution and reporting in the next. You're excited about this opportunity because you will... Own CRM campaign strategy for Canadian Occasions - develop and execute occasion-specific lifecycle programs across email, push, in-app, and SMS that drive customer engagement and order volume during key seasonal and cultural moments Build end-to-end campaigns - manage audience segmentation, targeting, creative briefing, QA, launch, and post-campaign analysis within Braze Partner cross-functionally - collaborate with Integrated Marketing, Creative Studio, Promo Strategy, Product, Analytics, and Strategy & Operations teams to deliver cohesive, high-impact occasion campaigns Analyze and iterate - review campaign performance with analytics partners, identify trends, and make data-informed recommendations to continuously improve occasion strategies Connect occasions to lifecycle journeys - work with Lifecycle Marketing Managers to ensure customers acquired or reactivated during Occasions are retained through ongoing lifecycle programs Stay current on best practices - monitor emerging trends in CRM, email, push, and SMS marketing and share learnings with the broader team We're excited about you because you have... 4+ years of experience in CRM, email, or lifecycle marketing Deep familiarity with CRM technology including ESPs and marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud) Experience launching end-to-end lifecycle or promotional campaigns, including audience segmentation, targeting, QA, and performance analysis Ability to interpret data to inform campaign strategy and make thoughtful tradeoffs Strong written and verbal communication skills Experience collaborating cross-functionally with creative, analytics, and product or strategy teams Comfort navigating ambiguity and adapting plans based on performance learnings or shifting business priorities Basic knowledge of SQL, HTML, and data visualization platforms (e.g. Tableau, Periscope) is a plus Bachelor's degree or equivalent experience
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