Product Marketing Executive

Responsibilities

• Digital strategy & campaign execution (primary responsibility)
• Plan, create, and execute digital marketing campaigns targeted to surgeons (HCP) and patients (awareness/education only), ensuring separation of clinical promotion vs. patient education per local Taiwan rules.
• Develop channel strategies across different digital channels (website, social media, search/SEO, display/SEM, email, webinars, video).
• Produce and manage audience ‑ specific content: articles, infographics, short videos, case summaries, patient education, and clinical snippets suitable for professional audiences.
• Maintain and optimize website content and landing pages when applicable.
• Implement lead-capture and nurturing flows for surgeon engagement, where permitted by regulations.
• Track campaign performance, provide actionable insights, and present regular reports and recommendations.
• Content production & creative execution
• Draft copy, produce or commission creative assets (graphics, video), and coordinate with external vendors or agencies for production.
• Ensure clinical accuracy by coordinating with medical/clinical reviewers and obtaining necessary approvals.
• Localize global materials for Taiwan market while ensuring regulatory compliance and cultural relevance.
• Product marketing support (secondary responsibility)
• Assist the Marketing Manager with product marketing implementation: launch plans, collateral adaptation, positioning, competitive materials, and sales enablement content.
• Support internal stakeholder enablement: create digital toolkits, email templates, slide decks, and content for sales/clinical teams.
• Help coordinate digital elements of events, symposiums, and webinars (promotion, registration, follow-up).
• Cross-functional collaboration & compliance
• Work closely with Sales, Clinical, and Regulatory to align messaging and secure approvals before release.
• Ensure all patient-facing communications adhere to legal and ethical standards in Taiwan (no direct product promotion to patients).
• Liaise with external agencies/creatives and manage briefings and timelines.
• Measurement & continuous improvement
• Define KPIs for digital campaigns (engagement, traffic, leads, awareness metrics) and drive continuous optimization.
• Capture learnings and implement best practices to scale successful tactics across the country

Requirements

• Education
• Bachelor's degree or above in Marketing, Communications, Business, Digital Media, or related field.
• Experience and Skills
• Required:
• 3+ years of hands-on digital marketing experience , ideally including campaign planning, content creation, paid media, and analytics.
• Demonstrable experience creating content and campaigns for professional and consumer audiences.
• Strong familiarity with digital tools and platforms: social media management, Google Ads, Google Analytics, email platforms
• Excellent copywriting and visual communication skills; able to turn technical/clinical inputs into clear, engaging digital content.
• Good project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Fluent in Mandarin (written and spoken); professional working level English preferred.
• Understanding of hea

Benefits

Additional Information

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com . As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Product Management Job Category: Professional All Job Posting Locations: Taipei City, Taiwan Job Description: DePuy Synthes is recruiting for a Product Marketing Executive , located in Taipei, Taiwan. We are looking for a creative, hands-on Product Marketing Executive to drive digital marketing initiatives targeted at the orthopedics community in Taiwan. This hybrid role sits between marketing communications and product marketing support: the primary focus is planning and executing digital campaigns for two audiences - surgeon customers (healthcare professionals) and patients (disease/patient awareness only). A smaller, but important, portion of the role will assist the Marketing Manager in implementing product marketing frameworks and campaign rollouts. The role reports to the Marketing Manager and will collaborate closely with Sales, Professional Education and Regulatory.

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