VP of Marketing

About the role

Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most buzzed-about early-stage ventures, the fastest growing tech companies, and well-established Fortune 500 teams to do one thing better: GROWTH. Some of our clients include Robinhood, Yahoo!, Reddit, Waymo, Gusto, Boulevard, Coinbase, Doordash, and many others. As VP of Marketing you'll evolve Right Side Up's marketing strategy and oversee its execution end-to-end, including: sales enablement, demand generation, lifecycle, brand and positioning, partnerships, and marketing operations. You have experience working in companies with strong sales led GTM motions, where growth comes as much from trust, proof, relationships, and enablement as from inbound demand. You will work deeply with Sales leadership to improve how Right Side Up positions, proposes, and wins, not just how it generates leads. You'll bring an experienced perspective on best-in-class use of AI in marketing today, using your expertise to build and improve real systems-faster content production, smarter targeting, better measurement, and stronger pipeline performance. We operate as player-coaches: you'll set the vision, build the plan, and manage your team to deliver results. Though this is a leadership role, you will be expected to spend some of your time executing key initiatives, especially when the team lacks needed expertise and/or the team is temporarily capacity-constrained.

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