Director, Field Marketing & Executive Engagement

About the role

Workato is seeking a high-performing Director, Field Marketing & Executive Engagement to design, run, and evolve how we engage customers, prospects, CIOs, and technology leaders in the field. Reporting to the Chief Technology Officer and based in our San Francisco headquarters, this is a deeply hands-on role. We are not looking for a manager of managers focused on planning cycles and organizational structure. We are looking for someone who stays close to the work, executes programs personally, makes fast calls, and uses AI aggressively in their own day-to-day. You will own field marketing programs and CIO engagement directly - designing them, running them, measuring them, and iterating quickly. Success requires running pilots, learning fast, and scaling what works. You will develop your team while staying actively involved in program design, CIO engagement, event strategy, and execution. The measure of this role is pipeline created, deals advanced, and executive relationships built before a buy cycle begins. IN THIS ROLE, YOU WILL Field Marketing Run field marketing programs across segments and strategic accounts - dinners, workshops, executive briefings, and pipeline-building events. Partner closely with Sales to align every program against territory plans, account priorities, and active deal stages. Design and execute programs that move deals forward by surfacing real qualification evidence from customer conversations. Establish performance metrics that demonstrate contribution to pipeline and revenue - not just event counts or attendance. Ensure programs across geographies operate as a unified, Sales-aligned go-to-market motion. Executive Engagement Build and run CIO engagement programs that establish Workato as a strategic partner for enterprise AI governance - before deals exist. Operate and evolve the San Francisco Executive Briefing Center (EBC) program, ensuring world-class experiences for strategic customers, prospects, and partners. Run executive dinners, roundtables, customer advisory sessions, and private workshops with senior technology leaders. Partner with Workato executives to create meaningful engagement opportunities with CIOs and heads of enterprise architecture. Measure executive engagement effectiveness through pipeline influence, deal advancement, and executive relationship depth. Community & Customer Advocacy Build programs that strengthen customer relationships, increase platform advocacy, and cultivate champions. Partner with Customer Success and Product to amplify customer stories and best practices. Create opportunities for customers and community members to connect, learn, and share experiences. Events & Experiences Lead Workato's portfolio of field events, executive gatherings, and strategic engagements in key metros. Deliver experiences that reflect the quality and ambition of the Workato brand. Evaluate and optimize event investments based on business impact and deal outcomes. Team Leadership & Operations Develop and inspire a lean, high-performing team while staying actively involved in execution. Establish clear operating rhythms, performance metrics, and program cadences. Manage budgets, agencies, and vendors to maximize impact and efficiency. CORE REQUIREMENTS 8+ years of experience in B2B enterprise software, AI, platform, infrastructure, cloud, data, automation,

Benefits

Additional Information

About Workato Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato's cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit www.workato.com Why join us? Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles . We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care . That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why: Business Insider named us an "enterprise startup to bet your career on" Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America Quartz ranked us the #1 best company for remote workers

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